Best Practices In Mobile Internet

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Information about Best Practices In Mobile Internet

Published on August 28, 2008

Author: kodel

Source: slideshare.net

Description

screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.
With an analysis of why a mobile website is not always the best solution.

Best practices in Mobile Internet From a publisher perspective

Learn from the pro’s: Google Mobile website as entry point Mobile app to create stickiness Simple user interface No click-and-wait

Learn from the publishers: De Standaard (Belgian newspaper) Mobile website made attractive Mobile relevant content Dynamic links for stickiness

Learn from the broadcasters: VT4 (Belgain TV channel) Create brand identity Install on phone Mix content with adds Focus on premium content

Learn from the magazines: Flair Distribute by SMS Install on phone Works on “normal” phones News Polls Advertising Lifestyle

Mobile content strategy evolution from Sanoma (magazine publisher) 2007: mobile websites launched “ Everyday, you get a one-hour session for free on the Vodafone live! portal. This way, users can access the mobile websites of our magazines Flair Mobile, Libelle Mobile en Femmes d’Aujourd’hui” 2008: mobile applications launched Aimé van Hecke, CEO of Sanoma Magazines Belgium: “This development is truly innovative and gives a real value add to the mobile offering for women. We found that they want the mobile offering to be more flexible. With the mobile application, they can now consult the mobile magazine at all times, without worrying about connection costs or how long they are using it.” Distribute: SMS “MOB” to 3309 Distribute: Open browser on your mobile phone, Find a menu entry that says something like “enter URL” or “enter address” Type “http://www.flair.be/mobile” If you want to return to the site later you need to make a bookmark Consult your phone manual to see how

2007: mobile websites launched

“ Everyday, you get a one-hour session for free on the Vodafone live! portal. This way, users can access the mobile websites of our magazines Flair Mobile, Libelle Mobile en Femmes d’Aujourd’hui”

2008: mobile applications launched

Aimé van Hecke, CEO of Sanoma Magazines Belgium: “This development is truly innovative and gives a real value add to the mobile offering for women. We found that they want the mobile offering to be more flexible. With the mobile application, they can now consult the mobile magazine at all times, without worrying about connection costs or how long they are using it.”

Citylive approach Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug-ins (in-situ preview) Extra Turnover (adds)

Citylive approach: future (now possible) Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug in (in-situ preview) Widgets in own website Widgets in facebook, blogs Widgets created by users Enrich content Personalised website Distribution the Web 2.0 way

Mock-up HBVL

Advantages of a widget solution Monetisation through in-app advertisement Gradual adoption path: web -> mobile -> app Multiple distribution of same content User generated content becomes possible Ultimate personalisation becomes possible Innovate by combining : mobile website mobile application widget approach

Monetisation through in-app advertisement

Gradual adoption path: web -> mobile -> app

Multiple distribution of same content

User generated content becomes possible

Ultimate personalisation becomes possible

Innovate by combining :

mobile website

mobile application

widget approach

 

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