Published on July 7, 2016
1. Best Practices for Peer-‐to-‐Peer Fundraising 7/7/16 1pm Eastern The presentation will begin shortly.
2. 3 This presentation is being recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-‐in info from ReadyTalk) Before we get started »
3. 3 https://bloomerang.co/demo/video
4. 3 Our guest presenter » Todd Baylis| @qgiv • President and a founder of Qgiv • Treasurer for the Lakeland Area Economic Development Council • Director for the Imperial Symphony Orchestra. • Previously Director for the United Way of Central Florida, the Lakeland Area Chamber of Commerce, Camp Fire USA Sunshine Council (Past President), and as a past Steering Committee Member of Lakeland Vision and Emerge Lakeland.
5. Leveraging a Network of Networks P2P Fundraising
6. Little About Me President & Co-Founder of Qgiv Live and work in Central Florida (Lakeland) We work with over 1,800 organizations that raise more than $100MM online annually.
7. First, Why Peer-to-Peer? Effective use of your organization’s influencers – Introduces you to their audience, expands your reach Other people telling your story – Builds more trust and deepens your brand Targeting different audiences than you currently do – Reduces supporter and donor fatigue Sustainable revenue from year to year if managed
8. Types of P2P Events & Structure Event Driven – Typically Runs/Walks/A-Thon Campaign Driven (Crowdfunding) – Issue or appeal driven, sometimes tied to an existing event DIY (Do-It-Yourself) – Ties fundraising to milestone personal events (birthdays, anniversaries, weddings, etc.)
9. Examples – Event Driven Event is the primary focus, with fundraising attached as a primary appeal. People can register and/or fundraise with the event. Typically athletic events or A- thon type events Thermometer shows progress toward fundraising goal Leaderboards show fundraising leaders & competitors
10. Examples – Campaign Driven/Hybrid
11. Lakeland Volunteers in Medicine Recruited community leaders to participate in an already existing swan boat race Participants combined online fundraising with off-line methods (signs, get-togethers, etc.) Fostered friendly competition with badges, leaderboards, and thermometers 20 participants raised more than $60,000 for the event.
12. Junior Achievement Bowl-a-thons Chapters across the country host multiple events each year Companies compete as teams to raise money for the organization Easy to set up the event home page and include resources for a large number of participants Updates in real time and can be displayed during the event
13. Event Examples - DIY Participant dedicates life event (birthday, anniversary, wedding, etc.) as reason for raising money Includes a special message from the fundraiser, but the style and theme of the page are set up by the nonprofit Potential donors can see who else has donated Creating a page is simple and designed per life event
14. Benefits of P2P vs. Traditional Appeals Your influencers telling your story is more powerful (and more likely in campaigns versus events) Top of funnel development for donors and moves management Donations are seen as in support of the participant and not directly associated with the organization – BUT, P2P donors know only a little about you. Educate them.
15. Participant Engagement Foundation of success occurs months before the first participant engages with the platform Identify, recruit and train your best influencers (participants) on the platform OFFLINE Reinforce the story and WHY they are participating and WHY you need their help
16. Participant Engagement Spend resources building content, messaging strategy and all default communications Platform selection is vital and at a minimum should provide ease of use, mobile/responsive design, and promote competition and gamification Be sure to allocate the necessary resources and staff to plan and manage the campaign. It is a full time job for a few months.
17. Specific Strategies Always provide a sense of urgency and a deadline of some sort Expect procrastination and minimize its effect (lean on your influencers)
18. Event Timing Study
19. Specific Strategies Templates are key to the success of an event. Default personal messages, email templates and social media posts will mostly not be altered except by your core influencers. Provide training (offline) and getting started guides for fundraisers, in addition to utilizing welcome quests
20. Examples of Participant Resources Overview sheet to educate the public about your organization and event
21. Fundraising tip sheet
22. Printable promotional material in postcard format
23. Specific Strategies Badges are simple, yet effective Consider offering real-life prizes tied to badges or fundraising goals Finally, DO NOT charge to fundraise or participate in Campaign or DIY P2P Events
24. Like Everything, P2P is a Process Building a success campaign is a multi-year process and requires disciplined execution Set stakeholder expectations appropriately, learn from mistakes or inefficiencies encountered with your specific audience and adapt next year.
26. https://bloomerang.co/resources •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies •Daily blog post •Weekly webinars •Downloadables
27. Our next free webinar » How to Captivate and Engage Constituents with Your Website Thursday, July 14th – 1:00pm Eastern Jay Wilkinson https://bloomerang.co/resources/webinars