Best Practices for Peer-to-Peer Fundraising

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Information about Best Practices for Peer-to-Peer Fundraising

Published on July 7, 2016

Author: bloomerang


1.  Best  Practices  for   Peer-­‐to-­‐Peer   Fundraising     7/7/16   1pm  Eastern   The  presentation  will  begin  shortly.

2. 3 This  presentation  is  being  recorded!  
 The  recording  and  slides  will  be  emailed  to  you.   Please  chat  in  any  questions  for  our  guest.     We  will  answer  them  in  the  formal  Q&A  session     at  the  end  of  the  presentation.   Follow  along  on  Twitter  with  #Bloomerang  @BloomerangTech.   For  best  audio  quality,  dial  in  by  phone.
 (check  your  email  for  dial-­‐in  info  from  ReadyTalk) Before  we  get  started  »

3. 3

4. 3 Our  guest  presenter  » Todd  Baylis|  @qgiv   • President  and  a  founder  of  Qgiv   • Treasurer  for  the  Lakeland  Area   Economic  Development  Council   • Director  for  the  Imperial  Symphony   Orchestra.   • Previously  Director  for  the  United  Way   of  Central  Florida,  the  Lakeland  Area   Chamber  of  Commerce,  Camp  Fire   USA  Sunshine  Council  (Past  President),   and  as  a  past  Steering  Committee   Member  of  Lakeland  Vision  and   Emerge  Lakeland.  

5. Leveraging a Network of Networks P2P Fundraising

6. Little About Me President & Co-Founder of Qgiv Live and work in Central Florida (Lakeland) We work with over 1,800 organizations that raise more than $100MM online annually.

7. First, Why Peer-to-Peer? Effective use of your organization’s influencers – Introduces you to their audience, expands your reach Other people telling your story – Builds more trust and deepens your brand Targeting different audiences than you currently do – Reduces supporter and donor fatigue Sustainable revenue from year to year if managed

8. Types of P2P Events & Structure Event Driven – Typically Runs/Walks/A-Thon Campaign Driven (Crowdfunding) – Issue or appeal driven, sometimes tied to an existing event DIY (Do-It-Yourself) – Ties fundraising to milestone personal events (birthdays, anniversaries, weddings, etc.)

9. Examples – Event Driven Event is the primary focus, with fundraising attached as a primary appeal. People can register and/or fundraise with the event. Typically athletic events or A- thon type events Thermometer shows progress toward fundraising goal Leaderboards show fundraising leaders & competitors

10. Examples – Campaign Driven/Hybrid

11. Lakeland Volunteers in Medicine Recruited community leaders to participate in an already existing swan boat race Participants combined online fundraising with off-line methods (signs, get-togethers, etc.) Fostered friendly competition with badges, leaderboards, and thermometers 20 participants raised more than $60,000 for the event.

12. Junior Achievement Bowl-a-thons Chapters across the country host multiple events each year Companies compete as teams to raise money for the organization Easy to set up the event home page and include resources for a large number of participants Updates in real time and can be displayed during the event

13. Event Examples - DIY Participant dedicates life event (birthday, anniversary, wedding, etc.) as reason for raising money Includes a special message from the fundraiser, but the style and theme of the page are set up by the nonprofit Potential donors can see who else has donated Creating a page is simple and designed per life event

14. Benefits of P2P vs. Traditional Appeals Your influencers telling your story is more powerful (and more likely in campaigns versus events) Top of funnel development for donors and moves management Donations are seen as in support of the participant and not directly associated with the organization – BUT, P2P donors know only a little about you. Educate them.

15. Participant Engagement Foundation of success occurs months before the first participant engages with the platform Identify, recruit and train your best influencers (participants) on the platform OFFLINE Reinforce the story and WHY they are participating and WHY you need their help

16. Participant Engagement Spend resources building content, messaging strategy and all default communications Platform selection is vital and at a minimum should provide ease of use, mobile/responsive design, and promote competition and gamification Be sure to allocate the necessary resources and staff to plan and manage the campaign. It is a full time job for a few months.

17. Specific Strategies Always provide a sense of urgency and a deadline of some sort Expect procrastination and minimize its effect (lean on your influencers)

18. Event Timing Study

19. Specific Strategies Templates are key to the success of an event. Default personal messages, email templates and social media posts will mostly not be altered except by your core influencers. Provide training (offline) and getting started guides for fundraisers, in addition to utilizing welcome quests

20. Examples of Participant Resources Overview sheet to educate the public about your organization and event

21. Fundraising tip sheet

22. Printable promotional material in postcard format

23. Specific Strategies Badges are simple, yet effective Consider offering real-life prizes tied to badges or fundraising goals Finally, DO NOT charge to fundraise or participate in Campaign or DIY P2P Events

24. Like Everything, P2P is a Process Building a success campaign is a multi-year process and requires disciplined execution Set stakeholder expectations appropriately, learn from mistakes or inefficiencies encountered with your specific audience and adapt next year.

25. Questions?

26. •Nonprofit  Wrap-­‐Up   •Bloomerang  TV   •Bloomies •Daily  blog  post   •Weekly  webinars   •Downloadables

27. Our  next  free  webinar  » How to Captivate and Engage Constituents with Your Website Thursday, July 14th – 1:00pm Eastern Jay Wilkinson

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