Best Digital Display 080407 V2

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Published on February 6, 2009

Author: mrtruffle

Source: slideshare.net

The BEST of Online Display Media Ben Millar Ashley Ringrose Jason Scott

“ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples

“ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples

Here are five areas which interactive advertising excels and what no other medium can offer simultaneously. Video Interactivity Passive Entertainment Gaming Sound 1 2 3 4 5 Kick Ass! Online Creative Examples

Here are five areas which interactive advertising excels and what no other medium can offer simultaneously.

Kick Ass! Online Creative Examples When used correctly video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 space is not a good banner. We are starting to see more video being shot exclusively for online. Video 1

Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:

Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD

Video 1 Kick Ass! Online Creative Examples Dare [UK] Agency:

Video 1 Kick Ass! Online Creative Examples MTV [UK] Client:

Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity

Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:

Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:

Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:

Kick Ass! Online Creative Examples Banners that are more interesting than the content on the page. These banners entertain the audience rather than yell at them. 3 Passive Entertainment

Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

Passive 3 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:

Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Gaming

Gaming 4 Kick Ass! Online Creative Examples CP+B [US] Agency:

Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:

Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound

Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:

Kick Ass! Online Creative Examples If you can cover all 5 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 5

Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Or just add a dash of sex appeal

Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:

Content Partnerships 7 Kick Ass! Online Creative Examples Gillette, Braun Client:

Kick Ass! Online Creative Examples And now for a test

Kick Ass! Online Creative Examples Thanks This presentation will be available on UniHub tomorrow

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