Bernina - Let It Sew Campaign Results

60 %
40 %
Information about Bernina - Let It Sew Campaign Results

Published on March 3, 2014

Author: raven5ive

Source: slideshare.net

Description

Bernina - Let It Sew Campaign Results

Campaign Report: Nov 13 – Jan 20/2014 Client: BERNINA Canada Campaign: Let It Sew Date Prepared: February 27, 2014 Prepared By: A. Page

Campaign Goals! •  Increase BERNINA’s online presence" •  Increase email database" •  Increase Facebook Likes & Twitter Followers" " •  Raise awareness of current promotions and provide coupon/flyer downloads"

Let It Sew!

Campaign Report!

Results Notes! •  43,907 visitors (total response)" •  7,250 purl visitors (PURL response)" •  21,749 share (social response)" •  14,908 other (email/direct response)" •  10,793 Opt-ins 24.58%" •  2,422 Shares 22.44%" •  7,605 Coupons downloaded! ! •  Ballots: 253

Google Audience! www.letitsew.net!

Google Results! •  Google indicates 40,587 visits" •  22,210 unique visitors" •  54.8% new visitors" •  974,141 page views" •  24.00 pages / visit " "

Google Pageviews! wwww.letitsew.net

BERNINA Email Stats!

Ladies Deal Zone Email Stats!

Google Funnel !

Google Funnel Contd.!

Google Location! www.letitsew.net

Traffic Results!

Sharing Vehicles!

Results Coupon Activation!

Facebook LIKES ! New: 458!

Twitter Followers! New: 5324!

Observations! Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 974,141 - $29,224.23 Website visit – 40,587 - $40,587.00 Time on site – n/a - $0.00 Email opens – 57,605 - $17,281.50 Email clicks – 8,142 - $8,142.00 Email opt in – 11,046 - $66,276.00 Social impression – 1,406,473 - $7,032.36 Social Twitter - 5324 - $15,972.00 Social Facebook – 458 - $2,290.00 Coupons Activated – 7,605 - $7,605.00 Total Value $ 194,410.09 Website views $0.03, visit $1.00, time on site 2 minutes $3.00 / Email - open $0.30, click $1.00, opt in $6.00 / Social impression $0.005, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1

Congratulations!! Yah You!!

Add a comment

Related presentations

Related pages

Bernina - Let It Sew Campaign Results - Documents

Bernina - Let It Sew Campaign Results. Bernina - Let It Sew Campaign Results. Docslide.us. Upload Login / Signup. Leadership; Technology; Education; Marketing;
Read more

Bernina - Let It Sew Campaign Results - Documents

1. Campaign Report: Nov 13 – Jan 20/2014Client: BERNINA CanadaCampaign: Let It SewDate Prepared: February 27, 2014Prepared By: A. Page. 2. Campaign Goals ...
Read more

BERNINA - Let it Sew - raven5.com

Results; Resources; Company; ... Client: BERNINA Canada Campaign: Let It Sew (2013) Type: Print, Email, Contest & Coupon Microsite, Social Media & Content.
Read more

RAVEN5 | Contest Marketing Agency | Sweepstakes & Promotions

Every campaign provides brands with the following: ... BERNINA - Let it Sew. ... RAVEN5 is the World's First Contest Marketing Agency.
Read more

BERNINA 1300 MDC – the flexible model with an extensive ...

The BERNINA 1300 MDC offers a wide range of different stitches and supports your creativity with a host of premium features. We use cookies to improve ...
Read more

BERNINA Videos - BERNINA Videos - thequiltshow.com

BERNINA: Precision Machine Piecing Tips. Featuring: Nina McVeigh / Connie Fanders. Posts On: November 2, 2016 (Coming Soon) Nina and Connie give you tips ...
Read more

1000+ images about Bernina Tips & Projects on Pinterest ...

... 's board "Bernina Tips & Projects" on Pinterest, ... See more about Sew, ... BERNINA-Let's Free Motion Zigzag!
Read more

1000+ images about Bernina on Pinterest | Youtube, Sewing ...

Explore LuAnn Kessi's board "Bernina" on Pinterest, the world's catalog of ideas. ... Tutorial: how to sew seams with the BERNINA overlock foot no. 2 ...
Read more