Bentley College - Personal Branding Keynote (Round 1)

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Information about Bentley College - Personal Branding Keynote (Round 1)

Published on October 24, 2007

Author: shwibbs

Source: slideshare.net

Description

Dan Schawbel held a workshop with Bentley College students on the topic of personal branding. During the workshop, students discussed and discovered their own brand identity.

 

Current Situation Source: Experience, INC - JobWeb ~60% Don’t have jobs

Personal Branding Origins “ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters, Management Guru Source: http://www.fastcompany.com/magazine/10/brandyou.html

“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Tom Peters, Management Guru

 

Your Brand = Google Results My Blog My Brand My Magazine Press Old Site LinkedIn Resume

My Brand Story Foundation at Bentley Position at EMC Personal Branding New position at EMC

Foundation at Bentley

Position at EMC

Personal Branding

New position at EMC

My Work Personal Branding TV Personal Brand Awards Personal Branding Magazine Personal Branding Articles Personal Branding Blog DanSchawbel .com

The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.

Topics Involved Social Media Marketing Career Development Recruitment Public Relations Career Development (Coaching)

Social Media

Marketing

Career Development

Recruitment

Public Relations

Aspects Personal website Blog Social Networks Business Card Resume Traditional Video Portfolio (CD/Web) Reference Document Core Message Interviewing Networking Perception Intangible Tangible

Personal website

Blog

Social Networks

Business Card

Resume

Traditional

Video

Portfolio (CD/Web)

Reference Document

Core Message

Interviewing

Networking

Perception

Branding Process

Benefits

Recommendations Discover your niche Establish a blog Develop a community of evangelists Employ your network to solve specific objectives

Discover your niche

Establish a blog

Develop a community of evangelists

Employ your network to solve specific objectives

Discover your brand exercise Brand U

 

 

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