Published on October 15, 2014
1. Benefits of Digital Signage over Traditional Signs By PresentationChannel.com
2. Digital Signage is Higher Impact • Moving full colour graphics and video – grabs attention • We are trained to find tv and computer screens hypnotic – our eyes keep going to them even when we are trying to ignore them • Can incorporate sound
3. • Easy to change – just upload new images rather than printing and shipping new signs
4. • When signs are changed, no need to reprint and ship • No need to throw out old paper signs • Saves shipping costs • Helps the environment
5. Better Use of Space • Can show multiple messages on one screen instead of a different printed sign for each message
6. Time Control • Message can be adjusted for time of day, season or holidays • Youth oriented advertising when school is out • Christmas, Valentines, Mother’s Day or other holiday related advertising • Ads for events that are finished can automatically stop
7. Web Connectivity • Digital Signs can show automatically updating, real time • News feeds • Weather • Stock quotes
8. Location Customization • A display near a certain store in a mall could play their ads more often • Franchise restaurants can offer regional dishes on their menu boards
9. Better Targeting • Can tailor message for venue – sports ads in a sports bar, concert ads at a music venue, etc.
10. Revenue Generation • Ad space on digital signage can be sold to create another revenue stream
11. More Digital Signage Information • Digital signage software and resources can be found at: PresentationChannel.com
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