Benchmark: Facebook vs VKontakte ads platform testing

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Information about Benchmark: Facebook vs VKontakte ads platform testing
Marketing

Published on March 6, 2014

Author: govonimarco

Source: slideshare.net

Description

This is the result of a short test made on either ads platforms.

THE BLUE SIDE OF ADS

FB/VK ADS TESTING

facebook.com 1 1 1 vk.com COST PER CLICK! ! ! CLICK THRU! ! ! COST PER 1K! IMPRESSIONS 1.99 0.10 0.20 SAME BUDGET AND TARGET (COUNTRY GB/SP/DE/UK, AGE 18-65)

FOR MORE INFORMATION! @marcogovoni

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