BEM Presentation On Vodafone

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Information about BEM Presentation On Vodafone

Published on October 28, 2013

Author: parthnagpal610



Business Entrepreneurship and Management Project/Presentation on Vodafone-

Telecommunications • Telecommunications is communication at a distance by technological means, particularly through electrical signals or electromagnet waves. • Telecom technology include telegraphs, telephones, networks, radio, microwave transmission, fiber optics, communications satellites and the internet.

Business Entrepreneurship and Management A PRESENTATION BY Name Roll No Shobhit Agarwal 11332579 Parth Nagpal 11332576 Shaina Kakkar 11332583 Ngaoni Dovei 11332581 Sachin Verma 11332585

INTRODUCTION Vodafone Group is a British multinational telecom company headquartered in London and with its registered office in Newbury, Berkshire.

It is the world's secondlargest mobile telecommunications company measured by both subscribers and 2011 revenues (in each case behind China Mobile), and had 439 million subscribers as of December 2011.

Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries.

Vodafone India , formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 147.48 million customers as of December 2012.

In July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to take Essar out of its 33% stake in the Indian subsidiary.

• Vodafone ranks #33 in the Forbes list of global 2000 making it the third best telecom company in the world. • Total market capital is estimated at about $135.68 billion • Ranks #100 in sales, #31 in profit, #125 in assets and #35 in market value

CEO (WORLD) • Vittorio Amedeo Colao (born 3 October 1961) is an Italian businessman, the current Chief Executive of Vodafone Group. • • Colao succeeded Vodafone CEO Arun Sarin on 29 July 2008. Colao's compensation from Vodafone in 2009 included his annual salary of €932,000, and a bonus of €881,000. Combined with other payments the total was €2,264,000. He started his career at investment bank Morgan Stanley in London.

CEO (INDIA) • Mr. Marten Pieters has been the Chief Executive Officer of India at Vodafone Group Public Limited Company since February, 2009. • Mr. Pieters serves as the Managing Director and Chief Executive Officer of Vodafone Essar Ltd.

Vodafone Headquarters Newbury, England, United Kingdom


INTRODUCTION • • • • • • Established in 1991 Owned jointly by Vodafone and Essar British multinational telecommunication services company Headquartered in London, U.K World’s second largest mobile telecommunications company Mission: “To become the communications leader in an increasingly connected world”

(Original Corporate Logo of Vodafone) Started in 1982 as the joint venture between Racal Electronics plc’s subsidiary Racal Strategic Radio Limited along with Millicom and the Hambros technology trust. Later renamed as Racal telecom after Racal Electronics bought the minority shareholders of Vodafone. In 1991 Racal Telecom was demerged from Racal Electronics as Vodafone group and the mobile telephony giant was born.

VODAFONE IN INDIA In 1982, Hutchison whampoa and its Indian business partner MAXGROUP, and launch their commercial service as Hutchison max in Mumbai in the year 1994.  In 2007, Hutch, India’s fourth-largest mobile service provider was renamed as Vodafone India. Targeted the business and high-end postpaid customers to generate a higher average revenue per user(ARPU).

MARKET SHARE(india) TURNOVER (2012-2013) Vodafone Turnover increased 10.2 % to Rs. 35,886 crore

TIMELINE OF VODAFONE IN INDIA 1. 1992: Hutchison Whampoa and MAX group establish Hutchison Max 2. 2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets through Essar acquisition 3. 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai 4. 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'. 5. 2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh (West) and West Bengal. 6. 2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in Mumbai, where it still operates under the brand 'Loop Mobile'. 7. 2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'. 8. 2008: Vodafone acquires the licences in remaining 7 circles and starts its pending operations in Madhya Pradesh circle, as well as in Orissa, Assam, North East and Bihar. 9. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone owning 74% of the Indian business.

Comparison of Vodafone With Airtel



What is it? This is a whole set of components and initiatives which when put together create a customer experience-driven strategy focused on smart technology, network speeds, devices, specialized data services support, pricing and most importantly a consistent customer experience across all touch points. Its key objective is to deliver mobile data earlier and make it accessible to all.

Vision  A scale data company  A strong player in enterprise  A leader in emerging subjects  A selective  A cost innovator in services efficient organization

Vodafone 2015: Vodafone Red Vodafone Red is…. Unlimited Device Safe voice and text flexibility and secure data experience Accessible Family expert support plans, roaming multi devices

Objectives 1. Differentiation 2. Increase Loyalty 3. Sustain AMPU(Average margin per user) 4. Improve ARPU(Average revenue per user)


CONSUMER 2015 Increasing data usage: Strong increase of data usage; voice usage up Satisfying customers : Improvement driven by simplicity & transparency  Future proofing ARPU: Trend improving

Enterprise 2015 As enterprise customers embrace flexible and remote working to improve business efficiency, their fixed and mobile converged solutions and global footprint enable their customers to become more effective in their business operations. Vodafone services enable their customers to make mobility a central part of the services they offer their own customers.

Network 2015 They aim to have a great mobile network in all of the markets in which they operate, supported by leading IT systems. This means giving their customers far-reaching voice and data coverage, a very reliable connection, and increasing speeds and data capacity.

Operations 2015 They are using the benefits of our global reach and scale to standardize and simplify the way they do business across the Group. This will both improve cost efficiency and reduce the time to launch new services and products to their customers.

CONCLUSIONS Putting it simply, Vodafone’s Supermobile Strategy is all about creating a Smartphone end-toend experience which is radically different from what our customers have been experiencing so far.

CONSUMER EXPECTATION Lower Prices Attractive Schemes Improved Network Wide Coverage Technological Upgradations(3G/4G)

Lower Prices- Customer expects lower prices from vodafone for calling, messaging & data plans. Attractive Schemes- Customer compares schemes of different companies before choosing one. So they want vodafone to provide better schemes then its competitors.

Improved Network- Customers expect a better & improved network from Vodafone as it is one of the important aspect of any telecom service provider. Wide coverage- A better network should be accompanied by wide coverage as Consumer expect vodafone to provide services to them wherever they go.

Technological Upgradations(3G/4G)Customer expects company to make technological upgradations from time to time and new technical upgradations in 3G/4G should be provided by vodafone as soon as they are provided by other companies in the market.

CONCLUSION In the end, we would like to say as Vodafone is one of the leading telecom company in the world, it has great potential for improvement and growth. India is the biggest market for the company and thus enjoys many privileges. With the experience and the size of business it acquires, it gives its subscribers a great deal of satisfaction.

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