BelVG: Prestashop tips and tricks

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Information about BelVG: Prestashop tips and tricks
Technology

Published on February 27, 2014

Author: dfeduleev

Source: slideshare.net

Description

Prestashop store: Marketing and Development
Attractive Homepage
Users Loyalty
Tips and Tricks

Home page is the face of your site. Like a shop window at the busy streets. 50% of traffic goes to homepage

Homepage Etiquette  Recognition  Informative and user-friendly  The Main message

Recognition

www.tileliving.com

Informative and user-friendly

www.zodee.com

The Main message

www.benjifrank.com

An attractive carousel on homepage is a common trend

Standard homepage layout solutions

Mono-brand www.pixiemarket.com

Variety store www. mumzworld.com

Specialized store www.module-presta.com

Magazine www.pinksandgreens.com

Examples of frontend modules for looks, user experience and customer loyalty improvement

Drop-down Menu http://module-presta.com/drop-down-menu.html Store pages will be enhanced with a stylish menu, containing category blocks with products, manufacturers, images, video and any other information. Default categories automatically display filtered items - bestsellers, new products, discount products and more. There are plenty of menu designs and position variants.

Points and discounts http://module-presta.com/points-discounts.html You can define how many points the user gets and needs for buying this or that product. Assign associated products and create bundle deals to motivate users buy more. Related items can have discounts and point rewards when bought together with the main one.

Holiday Sales http://module-presta.com/holiday-sales.html If you want to attract your customers’ attention to a specific promotion or special offer which you are running on your web-store then this module is exactly what you need. Create special promo popups on your pages where you will be able to spread news about your sales campaigns and offer promo codes for your customers.

Promotional Banner http://module-presta.com/promotional-banner-free.html Once enabled the extension places a special promotional banner to all pages of a website. In this banner you can advertise products and items which are under the special offer or promotion.

Background Switcher http://module-presta.com/background-switcher.html Treat your customers with a possibility to change store design within a second. Choose a background image and set it with one click. It makes your store style visually appealing for every single customer. Optimized and enhanced browsing experience will be appreciated and sales will increase.

Loyalty program the whyand the how

 Points and coins  Gift certificates  Abandoned Carts  Email marketing

Socialize

Hidden pitfalls • Template unoptimised for all users. • Too many clicks to reach what you need. • No tools to find the exact product you want • Low-quality site content • Unreachable customer service

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