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Behavioural Targeting - CIM Summer Marketing Conference 2013

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Information about Behavioural Targeting - CIM Summer Marketing Conference 2013
Marketing

Published on September 15, 2014

Author: ThomasWhittam

Source: slideshare.net

Description

Tom Whittam from Coast Digital spoke on Behavioural Targeting at the Chartered Institute of Marketing's summer marketing conference on 6th June 2013.
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Thursday, 6 June 2013 Marketing you can measureTM Behavioural Targeting @CoastDigital 20% What is ‘Behavioural Targeting’? CIM East of England Summer Conference 2013 With Tom Whittam increase in use of behavioural targeting by the end of 2014 It can be over 2x more effective than other types of targeting

Marketing you can measureTM Behavioural Targeting @CoastDigital Behaviour is? How Do You Behave?

Marketing you can measureTM Behavioural Targeting @CoastDigital onsite offsite Targeting is? How It Works

Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Amazon Homepage onsite

Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Product & Cart onsite

Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Saved For Later onsite

46% Facebook Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite

46% Edgerank Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite

46% YouTube Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite

46% Netflix & LoveFilm Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite

46% Google Maps Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite

Marketing you can measureTM Behavioural Targeting @CoastDigital Remarketing... Extra Customer Visibility offsite

Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Real-Time Bidding offsite

Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Mobile & Desktop offsite

Marketing you can measureTM Behavioural Targeting @CoastDigital Targeting is... Visible Personal Valuable

4B6T% Buckets www.btbuckets.com Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites

Di4sc6o%unts Promotions Content Marketing you can measureTM Behavioural Targeting @CoastDigital BT Buckets... increase in conversions from social media websites

Co4n6v%ert Insights Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.convert.com

On4e6 C%ode Targeting Testing Marketing you can measureTM Behavioural Targeting @CoastDigital Convert Insights... increase in conversions from social media websites

46% Personyze Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.personyze.com

C4o6nt%ent Ecommerce Financial Marketing you can measureTM Behavioural Targeting @CoastDigital Personyze... increase in conversions from social media websites

Marketing you can measureTM Behavioural Targeting @CoastDigital What do we know? Behaviour... How it works... Onsite Examples... Offsite Examples... Tools...

Marketing you can measureTM Behavioural Targeting @CoastDigital Questions?

Marketing you can measureTM Behavioural Targeting @CoastDigital Thank You! @TomWhittam Tom.Whittam@coastdigital.co.uk www.CoastDigital.co.uk

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