Published on March 2, 2014
EMERGING NEW MARKETS Presented By : NITIN WADHWANI Email : firstname.lastname@example.org
Brief : • • • • • • • Founded – 1895, Johannesburg, South Africa Multinational Breweries Company Headquarters – London ,United Kingdom World’s Second Largest Brewer Operation - 75 Different Countries Employees (Worldwide) – 70,000 (2011) Net Income - US$ 4.477 billion (2012)
Top Emerging Markets (Across the globe) CHINA INDIA EASTERN EUROPE SRI LANKA
Head Office : Bangalore, Karnataka Breweries: 11 Owned & 4 Contracted Company Size : 1001-5000 employees Annual Per Capita Beer Consumption (India) : 1.7 litres 20% Sales Growth : FY 2013 Major Brands : Peroni Nastro Azzuro, Indus Pride, Miller High Life, Foster's, Haywards 5000, Knock Out, Royal Challenge , Royal Challenge Strong
Cheap Labour & Raw Material Development of Life Style Western Culture Adaptation Low Cost To Services Market Size Increasing Supply Chain Development Effective Distribution System
Political Risk Competitor Risk Market Risk Cost Risk Management Risk
Research before enter in new market Understand the difference between Market & People Efficient Strategic Planning & Implementation Monitor Political Environment Partnership with locals Cost Modification
Goal = Expanding Sales Motive = Maximizing Long-term Profits Few Steps To Adopt: Differentiation Effective Positioning in Customer Minds Local Laws, Regulations, Policies Implementation of Western Trend in Asian Market
Exporting Licensing Partnership Franchising Along with : Hard work, Flexibility, Effectiveness, Preparation
Dominant By Few Major Players For The Brands Like Foster’s, Miller, Peroni are : Heineken Kingfisher Ultra Budweiser Leffe Blond Carlsberg They all Position themselves in “Premium Class” Other Players For Haywards 5000, Royal Challenge Kingfisher Stong Magnum Corona Extra
Source - http://en.wikipedia.org/wiki/Porter_five_forces_analysis
Threats Of Rivalry - Brewery from UB group named Kingfisher (Premium) is treated as the best rival Bargaining Power Buyers/Suppliers - Respected, growing and globally strong brand - - Threat Of Substitutes Magnum, Kingfisher Draught, Budweiser's, Carlsberg Threat Of New Entrants Economies Of Scale
Thank You For Your Time
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