BecomingaLibraryAdvo cate

56 %
44 %
Information about BecomingaLibraryAdvo cate

Published on December 23, 2007

Author: Garrick


Becoming a Library Advocate :  Becoming a Library Advocate Credits:  Credits This powerpoint presentation is taken entirely from Library Advocate’s Handbook produced by American Library Association, Public Information Office, 50 East Huron Street, Chicago, Illinois 60611. 1-800-545-2433 Who are the Library’s Advocates:  Who are the Library’s Advocates Library Trustees Library directors and staff Friends of the Library Library users Institutional and community leaders Potential Advocates:  Potential Advocates Fond memories of childhood Family members that benefit Believe libraries are important Company executives Building the Network:  Building the Network Designate an advocacy coordinator Have a clear message Survey your possibilities Create a database Make sure everyone receives newsletter and annual report Set up a telephone tree What can Trustees Do:  What can Trustees Do Keep well informed Get to know local, state and national officials Use your political savvy and connections Participate in state and national Library Legislative Days Maintain communication channels with key officials and their staff at all times Have an annual recognition event What can the Director and Staff Do to Help:  What can the Director and Staff Do to Help Be enthusiastic and positive Meet with key community leaders Stay informed about activities of ALA and ILF Keep library users informed about issues Recruit advocates Encourage users to share their “Library Stories” ( Participate in influential community groups How to Involve Friends of the Library:  How to Involve Friends of the Library Make sure Friends group understands issues Start an advocacy committee to monitor issues Publish regular column in Friends newsletters Include news items about legislators Invite key people to be honorary Friends Write letters-to-the-editor in support of library Call in to radio talk show to voice concern Invite legislators to be Friends of the Library speakers Develop an Action Plan:  Develop an Action Plan Should be tied to long range plan’s goals and objectives Use ILF and ALA’s national campaign materials Have a clear message and speak with a unified voice Action plan saves time and energy Know exactly what you want to achieve More money New law or policy Defeat a particular piece of legislation Larger service area More services Getting Organized:  Getting Organized Define goals and objectives Assess situation based on objectives Identify critical tasks Develop communication plan Develop work plan Tasks Assignments Deadlines Document and evaluate Delivering the Message:  Delivering the Message Define key message Simply and consistently communicated Easily adapted for various audiences Used in newsletters, news releases, letter-to-the-editor Target audiences External Internal Identify communication strategies Outreach to groups Personal contact The Media Strategies:  Strategies WHO is the audience WHAT is the best way to convey the message WHEN is the deadline HOW much will it cost WHY is this the best strategy Sample Strategies:  Sample Strategies Advertising Editorial board News conference News release/media advisory Non-library publications Letters-to-the-editor Partnerships/coalitions Publications PSA’s Radio and television talk shows Speaking engagements Special events/promotions Story pitch Telephone tree Web/Internet Slide14:  Evaluate Evaluate Evaluate Focus groups Surveys Quantitative measurements Number and type of media ads Number of letters to the editors Number of constituents contacting legislators Telling the Library Story:  Telling the Library Story How has the library made a difference in someone’s life Keep it simple, brief and personal Have a beginning, middle, and end Have a good “punch line” Do not use real names unless you have been given permission Thank you letters Cards for patrons to tell their story Sharing the stories Governing bodies Interviews with reporters Conversations with key people, legislators Speaking Successfully:  Speaking Successfully Personalize your remarks Be prepared Follow the “golden rule” Practice, practice, practice Have a clear message Tell stories Use visual aids Show your enthusiasm Keep your remarks brief Thank the audience for being good listeners Dealing with the Media:  Dealing with the Media Be clear Know your key message Aim to deliver Know your audience Be prepared Write your key messages Talk in “sound bites” Stay in control Don’t be afraid Help Practice. Practice. Practice Remember to smile Stay focused Staying in Control:  Staying in Control Ask questions before you answer them. Take time to prepare. Never answer a question you don’t fully understand. Think before you answer Beware of leading questions. Never repeat a negative Avoid one-word answers. Focus the reporter or listener by “flagging” key thoughts. Stay “on message” “Hook” the interviewer into listening to your key points. Dealing With Bad News:  Dealing With Bad News Mobilize quickly but don’t overreact. Use the media to communicate facts A crisis is not the time to build good media relations. All techniques are critical:  All techniques are critical Speak with one voice Have clearly identified skilled spokespeople Provide brief materials to all staff and library advocates Identify key internal and external audiences Develop key messages Anticipate difficult questions Implement communications strategies Identify opinion leaders who can help support your position Handling tough questions:  Handling tough questions Anticipate difficult questions Listen Acknowledge Don’t repeat Rephrase Keep your answers brief Be truthful Don’t assume anything you say is “off the record” Never say “no comment” Feel free to say “I’d like to finish answering your last question Correct any factual misstatements It’s not just what you say, but how you say it Dealing with Legislators:  Dealing with Legislators Start with legislators you know Legislators can’t be experts on everything One issue at a time Do your homework Include federal legislators Know your legislators staff Relay good information Be personal Seal the deal Shaping the Message for Legislators:  Shaping the Message for Legislators Be clear Show how the legislation hurts legislator’s constituents Provide supporting facts and figures Summarize library’s message Be considerate of time Provide a well organized but short presentation Ways to Communicate:  Ways to Communicate Personal visits E-mail Telephone calls Letters Fax Call to see which method is preferred Tips for Effective Letters:  Tips for Effective Letters Use correct form of address Identify yourself State why you are coming forward Be specific Write from the heart Focus on the people Be brief Be sure to include your name, address, telephone, e-mail Send copies to other important officials-local, state, federal Be strategic Tips for Successful Visits:  Keep the delegation small Be on time Be sure to give examples and tell library stories Have your message in a handout, bookmarks, etc. Dress comfortably and professionally Be positive Know your message Be assertive but polite Remain calm Don’t get discouraged Be appreciative Don’t overstay your welcome Follow up with a thank you letter that reiterates the important points relating to your issue Tips for Successful Visits An Effective Library Advocate…..:  An Effective Library Advocate….. Is informed and articulate Is available at a moment’s notice Is not afraid to speak out Is well connected Knows the message and key audiences Talks in sound bites Slide28:  Tells stories Maintains contact with key legislators Knows how to shape the message for legislators Knows who can get to key decision makers Understands the importance of timing Writes effective communications Informs and educates Always says thank you Slide30:  Indiana State Library Library Development Office 140 North Senate Avenue Indianapolis, IN 46204 1-800-451-6028 (Indiana only)

Add a comment

Related presentations