Published on February 28, 2014
Consumer Products Global Market Brief Beauty Devices: Global Market Brief 3rd Edition To Be Published 1st Quarter 2014 Base Year: 2013 Regional Coverage Asia A robust analysis of the global market for at-home skin care devices focusing on key trends, developments, and business opportunities and addressing such issues as: Europe n How fast is the beauty devices market growing? n Which types of devices are the most popular? n What are the latest technological advancements? n Who are the market leaders? n Which regions and brands are growing the fastest, and why? n What are the consumer attitudes and usage patterns? n United States What are the opportunities in this market? Featuring a new consumer research section www.KlineGroup.com Report #Y705B | © 2013 Kline & Company, Inc.
Beauty Devices: Global Market Brief Report Scope The report examines the non-invasive forms of at-home skin care that mimic results that were once only achieved in doctor’s offices and spas. All devices analyzed in the report are power-operated. Hair removal devices include laser and light-powered products. The analysis covers beauty devices sold to consumers through all channels of distribution, including direct sales, mass, prestige, and other outlets. Devices that offer the following benefits are covered: n Acne elimination n Cellulite reduction n Cleansing n Facial and body firming/toning n Facial rejuvenation n Hair removal The analysis is global in nature and focuses most heavily on the United States, which accounts for nearly half of global beauty device sales. Research will also be conducted in Asia and Europe. There are some regional breakdowns and analysis, but this report does not contain in-depth details on each individual region or country. This report does not include implements, hair appliances, or waxing equipment. Devices and appliances used by physicians and aestheticians in professional outlets are also excluded. Key Benefits This report enables subscribers to identify business opportunities by analyzing the dynamics in one of the mostimportant emerging markets of the personal care industry. Specifically, this report will assist subscribers by: n Identifying opportunities that may be appropriate for product marketers n Explaining key skin care concerns that devices address in a clear and consistent fashion n Quantifying the key areas that devices treat, such as cellulite, facial hair removal, cleansing, acne, and wrinkles n Providing perspective on the leading players, as well as the smaller, up-and-coming ones www.KlineGroup.com Report #Y705B | © 2013 Kline & Company, Inc.
Beauty Devices: Global Market Brief Tentative Report Contents 1. Introduction 2. Market Overview n n n n n n 3. Key lessons learned Total global industry size and growth (2012 and 2013) Market drivers Regional overviews Competitive landscape Outlook to 2018 Global Brand Profiles Brief profiles for the key companies/brands that market beauty devices, as listed in Table 1. Information provided includes: n n n n n n n Overview Manufacturers’ global sales and growth (2012 and 2013) Product offerings and skin care concerns addressed Regional strengths Marketing activities Distribution Outlook to 2018 4. Regional Brand Profiles Very brief profiles for other important, interesting, and/or local companies/brands competing in the beauty devices market. Each profile includes an overview, estimate of sales, and description of geographical scope. Approximately 10 brands will be profiled in total. A tentative list of brands is shown in Table 2. 5. Consumer Research A structured online survey will be completed with a nationally representative sample of consumers in the countries listed in Table 3. Three types of consumers and potential device consumers will be surveyed, as listed in Table 4. n n n n n n n Attitude and usage patterns Brand preference Skin care concerns Propensity for beauty device usage Shopping channels and attitudes Influences on treatment choice Unmet needs NOTE: This report’s Table of Contents is tentative and subject to change based on research findings and charter subscriber input. www.KlineGroup.com Report #Y705B | © 2013 Kline & Company, Inc.
Beauty Devices: Global Market Brief Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree ofconfidence. Kline’s approach places the principal emphasis on primary research techniques to ensure that thefoundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussionsand personal interviews with a wide range of knowledgeable industry participants and opinion leaders, includingretail executives, category managers, buyers, store/counter managers, distributors, sales representatives, manufacturers, and marketers in the beauty industry.This approach has proven to be the most effective and reliable approach to obtaining accurate market data,capturing expert insights, and identifying business opportunities. Primary research represents the bulk of our research efforts. In addition, this analysis is supplemented bysecondary research drawn from the review of annual reports, 10Ks, company literature and other reports, tradepublications, and non-confidential information from Kline’s extensive database. Extensive store and website checksare conducted to obtain information on product selection and availability, display and sales techniques, and other merchandising trends. The consumer research employs an online survey tool giving beauty consumers a structured survey about their skin concerns. A representative balance of age groups and geographies is maintained. Kline Credentials Kline is a worldwide consulting and research firm dedicated toproviding the kind of insight and knowledge that helps companiesfind a clear path to success. The firm has served the managementconsulting and market research needs of organizations in thechemicals, materials, energy, life sciences, and consumer productsindustries for over 50 years. Recently published or in-progress research for the Consumer Products industry includes: n Beauty Retailing n Cosmetics & Toiletries n Male Grooming Kline's research and consulting services extend across the entirepersonal care value chain. Our solutions have helped clients developbetter ways to create and profit from new business opportunities,respond to competitive and economic threats, improve productivity, achieve sustainable growth, and optimize performance. Klineprovides clients with facts, forecasts, and recommendations basedsolidly on the realities of the market. n Natural Personal Care n Professional Aesthetics n Professional Nail Care n Professional Skin Care n Salon Hair Care Our market research reports and services are designed to provide subscribers with a deeper understanding of theirmarkets, an outlook for their business, and accurate information about their competitors. Our clients tell us theyoften use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports astheir most critical source of information. For more information about this study or Kline's other services, e-mail us at firstname.lastname@example.org, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 www.KlineGroup.com Report #Y705B | © 2013 Kline & Company, Inc.
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