BEAD

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Information about BEAD

Published on May 15, 2008

Author: balchenn

Source: slideshare.net

Bloomington Entertainment & Arts District Inform. Attract. Explore. John Booher, Bala Chennupati, David Royer HCID, School of Informatics, Indiana University

Intro Inform Attract Explore Strategy Conclusion Problem To establish an entertainment and arts community concentrated in the lively and healthy urban core of Bloomington . Bloomington Entertainment & Arts District

BEAD Intro Inform Attract Explore Strategy Conclusion Research Methods User Research Focus Groups Interviews Ethnography Secondary Research Case Studies HCI / Design Research Social Science Research

User Research

Focus Groups

Interviews

Ethnography

Secondary Research

Case Studies

HCI / Design Research

Social Science Research

Bloomington Arts & Entertainment District Intro Inform Attract Explore Strategy Conclusion Primary Research Findings on Districts Bloomington Downtown is not large enough for distinctive sections. Streets don’t have an identifiable character in proposed districts. It is important to concentrate on building a vibrant community first.

Bloomington Arts & Entertainment District Intro Inform Attract Explore Strategy Conclusion Solution Inform Providing arts & entertainment information to people allows them to make better decisions. Attract Events & other attractions pull people to new arts & entertainment destinations. Explore City exploration helps people connect with the city & visit destination they usually would not go to.

Inform By informing users about arts and entertainment destinations we empower them to make their own decisions and go to the art & entertainment destinations they enjoy most.

Predispositions People care about the atmosphere understand public transportation People don’t like to walk Designing information that fits Bloomington Intro Inform Attract Explore Strategy Conclusion

Research People don’t look at kiosks GPS tracking for public transit People care about ambiance Too many choices leads to confusion The number of people and the overall noise level can be measured People choose activities beforehand but tend to forget Intro Inform Attract Explore Strategy Conclusion

Insights People get information overload Sound gives insights about a place Half are comfortable internet/technology. Btown has tech dichotomy. Highlight attractions in each district Intro Inform Attract Explore Strategy Conclusion Only displaying relevant information is most effective, because people don’t get information overload Sound measurements could be used to give insights about the number of people and the overall loudness of a place. Half our target audience is comfortable with the use of internet/technology, another half is not. Btown has tech dichotomy. Highlight attractions in each district Information displays currently exist in the form of paper. The current year’s entire events are on display on boards in Kirkwood, for example. They can’t be easily read, as a lot of information is on one sheet, and it’s difficult to remember events over an entire year. Current information sources about events include flyers, ads in newspapers, and events lists in newspapers and their websites. There should be no information overload on the people reading signs. Too many signs can only mean distraction. People must be aware of information, and have the leeway to look at and assimilate the parts they’re most interested in.

Only displaying relevant information is most effective, because people don’t get information overload

Sound measurements could be used to give insights about the number of people and the overall loudness of a place.

Half our target audience is comfortable with the use of internet/technology, another half is not. Btown has tech dichotomy.

Highlight attractions in each district

Information displays currently exist in the form of paper. The current year’s entire events are on display on boards in Kirkwood, for example. They can’t be easily read, as a lot of information is on one sheet, and it’s difficult to remember events over an entire year.

Current information sources about events include flyers, ads in newspapers, and events lists in newspapers and their websites.

There should be no information overload on the people reading signs. Too many signs can only mean distraction. People must be aware of information, and have the leeway to look at and assimilate the parts they’re most interested in.

Intro Inform Attract Explore Strategy Conclusion Insights Information displays currently can’t be easily read, and create information overload Current information sources: flyers, ads, and websites. People must be aware of information, and have the leeway to look at and assimilate

Intro Inform Attract Explore Strategy Conclusion Insights The opinions/views of the residents must be taken into consideration Incentives or good reasons are needed for people to explore new districts. Their should be multiple transportation options International students exploration would depend on transport.

Concepts Mobile Activity Detector What is the popular place to be today? Signage to Mobile Information System I want more information and how do I remember? Next Bus Mobile Tracker How can I get there and how long will I have to wait? Web to Mobile Info Portal Can I stay informed and get updates to local happenings? Intro Inform Attract Explore Strategy Conclusion

Intro Inform Attract Explore Strategy Conclusion Next Bus Mobile Tracker Text message 4 digit code on bus stop and receive text message back with next bus arrival times. http://www.scienceblog.com/community/older/2000/F/200005148.html

Intro Inform Attract Explore Strategy Conclusion Next Bus Mobile Tracker , Implementation Strategy 1. Collaborate with Bloomington Public Transit (PT) Install GPS tracking devices on PT Put text codes on bus stops 2. Develop database to track PT in real time 3. Inform the public Have posters around town and on PT sites Include tri-fold brochures on PT and through mailings Broadcast the changes through public access channels Share on website and through community partners

1. Collaborate with Bloomington Public Transit (PT)

Install GPS tracking devices on PT

Put text codes on bus stops

2. Develop database to track PT in real time

3. Inform the public

Have posters around town and on PT sites

Include tri-fold brochures on PT and through mailings

Broadcast the changes through public access channels

Share on website and through community partners

Intro Inform Attract Explore Strategy Conclusion Mobile Activity Detector Allows users to check through a mobile device or website to the activity level of city locations. Activity Zone Quiet Zone Mobile Device

Mobile Activity Detector, Implementation Strategy Install Noise Detection stations around the town. Activity seekers Quite zones 2. Created website Portal Shows top activity and quite zone locations Allow users to set-up accounts 3. Use website to market community business/attractions Allow business marketing Promote future events Intro Inform Attract Explore Strategy Conclusion

Install Noise Detection stations around the town.

Activity seekers

Quite zones

2. Created website Portal

Shows top activity and quite zone locations

Allow users to set-up accounts

3. Use website to market community business/attractions

Allow business marketing

Promote future events

Intro Inform Attract Explore Strategy Conclusion Signage to Mobile Information System Text code on advertisement to receive more information about event and event reminder through text message. http://www.cavalierdaily.com/CVArticle.asp?ID=20870&pid=1196

Intro Inform Attract Explore Strategy Conclusion Signage to Mobile Information System , Implementation Strategy 1. Use printed advertisements and posters inexpensive Does not change the feel of Bloomington 2. Create database/website Allows users to create accounts Users can select medium for information Easy for local business to use system

1. Use printed advertisements and posters

inexpensive

Does not change the feel of Bloomington

2. Create database/website

Allows users to create accounts

Users can select medium for information

Easy for local business to use system

Intro Inform Attract Explore Strategy Conclusion Web to Mobile Info Portal View current events and attractions online or through mobile device and get email or text message reminders. Website Database Mobile Device email

Intro Inform Attract Explore Strategy Conclusion Web to Mobile Info Portal , Implementation Strategy 1. Create website Integrate website with community partners 2. Allow users accounts Allow users to choose type of reminders Text reminder Email 3. Incentives to businesses Allow advertising of events and promotions

1. Create website

Integrate website with community partners

2. Allow users accounts

Allow users to choose type of reminders

Text reminder

Email

3. Incentives to businesses

Allow advertising of events and promotions

Attract Specific events will attract people to parts of Bloomington they have never been to before. This is a great way to have people enjoy the entire Bloomington arts and entertainment scene.

Intro Inform Attract Explore Strategy Conclusion Predispositions People need incentive to visit new places. People like activities that are fun. Promotions for an event attract people. Residents are a major part of the people to be attracted.

Intro Inform Attract Explore Strategy Conclusion Research Streets are the life of a city Urban Streets are the stages on which the public life of the community is acted out. Great Streets Urban Design Guiding Principles. http://www.ci.austin.tx.us/greatstreets/3gs.htm Streets rather than individual buildings must be the primary focus of urban development. Alan Jacobs, author of “Great Streets”. http://www.smh.com.au/news/arts/a-light-on-night-souls/2005/08/11/1123353438471.html

Intro Inform Attract Explore Strategy Conclusion Research Public Art “ Art in the public environment can help to establish a stronger sense of place and a continuity between the past, present and future.” Black & Vernooy + Kinney Joint Venture for Austin’s redevelopment . http://greenespace.blogspot.com/2005/07/chicago-footnote-2-park-that-works.html

Intro Inform Attract Explore Strategy Conclusion Research Participation and Community Community participation and social activity are among the top reasons why people attend arts and cultural programs. Reggae to Rachmaninoff: How and Why people participate in arts and culture, Chris Walker, Stephanie Scott-Melnyk, Kay Sherwood

Intro Inform Attract Explore Strategy Conclusion Insights Art in public places attracts people to visit them. Some venues like the Mathers museum or the History Center are viewed by people as being esoteric. People who have lived in the city for a while, will have specific points/events of interest. Residents will participate more if they have a sense of community.

Intro Inform Attract Explore Strategy Conclusion Concepts Games to attract people to venues Local art displayed across the districts Interactive projections/art on the Streets Events conducted on a large scale integrating multiple venues

Games to attract people to venues Intro Inform Attract Explore Strategy Conclusion Changes perception of venues Brings people together Pictures: Come Out and Play Festival, NYC http:// www.comeoutandplay.org /category/general/ http://www.comeoutandplay.org/2006/09/01/hot-books/

Local art displayed on the streets Intro Inform Attract Explore Strategy Conclusion Attracts people Promotes local artists Creates character for the city http://studenttravel.about.com/od/melbournephotos/ig/Melbourne-Street-Photos/Southbank--Melbourne.htm http://gallery.east-harlem.com/showphoto.php?photo =718&password=&sort=1&cat=998&page=1

Interactive Projections/Art on the streets Intro Inform Attract Explore Strategy Conclusion Projections on Street Virtual Graffiti Screens on which people can scribble messages Interactive Art Static art that invites people to interact with it. Respond to people’s movement, messages from cell phones http://rense.com/general67/street.htm http://diablogue.typepad.com/diablogue/2006/10/interactive_str.html http://www.dpandi.com/newsreviews/reports/events/siggraph05/6-emergingtech-drawing.jpg

Interactive Art

Static art that invites people to interact with it.

Events conducted integrating multiple venues Intro Inform Attract Explore Strategy Conclusion Themed event integrating restaurants, museums and theaters. An event for promoting individual venues as well as the city. http:// www.lotusfest.org / http:// www.weekofchocolate.com/index.htm

Strategy for implementation Intro Inform Attract Explore Strategy Conclusion Make design guidelines for street and building development Make a mechanism for the discovery of local artists Introduce art / Interaction on the streets collaborating with the artists Make relationships with local venues and businesses Conduct events integrating venues and businesses Promote the city as a unified arts and entertainment location. Immediate Steps Make relationships with artists 10 year plan Beyond Work with organizations to promote and create an identity for them

Explore City exploration helps people connect with the city & visit destinations they usually would not go to.

Intro Inform Attract Explore Strategy Conclusion Predispositions Many people enjoy exploration. A large number of Bloomington residents don’t explore all areas. Students, who constitute a major population, rarely explore due to busy schedules. Having people explore all parts of Bloomington is a good thing. Physical exercise, a key component of exploration, leads to healthier, happier citizens.

Intro Inform Attract Explore Strategy Conclusion Research When people experience something and act in the creation of it, there is more of a connection and a better experience. John Dewey 20% of people 18-28 have mp3 players. Over 22 million adults in the U.S. PEW Research Interactive games are persuasive and can change people’s habits. Ian Bogost People need often need a “good reason” to go to a part of town they would usually not go. Focus Group Narrative is a powerful tool that can draw people in & persuade them. Andrea Learned

Intro Inform Attract Explore Strategy Conclusion Insights To move people to less known districts, put something their they can create or interact with. Interactive games and play can get people to go to parts of the city they have never been before. Allowing people to explore the city through narrative will make them more comfortable visiting areas they have not previously visited. Allowing people to create exploration for others creates a better experience and more connection. Different people prefer different types of exploration.

Intro Inform Attract Explore Strategy Conclusion Concepts Audio Walks Explore Bloomington while listening to various audio tracks on personal audio devices. These can be artistic or factual/historical. Geocaching Explore Bloomington with a GPS device in search of a hidden treasure. Mixed Reality Games Exploratory games that are played physically in Bloomington but are tracked and scored digitally.

Audio Walks Intro Inform Attract Explore Strategy Conclusion Walk a path through the city while listening to a specified audio file on their portable music player. Artist Walks Deal with artistic expression and fictional stories Informational Walks Informational walks give factual or historical information. http://www.artnet.com/magazineus/reviews/lawrence/lawrence8-18-05_detail.asp?picnum=3

Artist (audio) Walks, Implementation Strategy Intro Inform Attract Explore Strategy Conclusion 1. Create and gather already-created Artist Walks Created for locative art & tcom classes Have local artists create walks Walks can focus on developing districts Get famous artists (Janet Cardiff) to create one in Bloomington Each one should target certain group or demographic 2. Created an AristWalksBloomington Website Have contests, that are open for anyone, for the best artist walks Create rating system on the website so that people can experience the best walks first, and thus get interested in the medium Link them off various Bloomington tourism and events websites and publications

1. Create and gather already-created Artist Walks

Created for locative art & tcom classes

Have local artists create walks

Walks can focus on developing districts

Get famous artists (Janet Cardiff) to create one in Bloomington

Each one should target certain group or demographic

2. Created an AristWalksBloomington Website

Have contests, that are open for anyone, for the best artist walks

Create rating system on the website so that people can experience the best walks first, and thus get interested in the medium

Link them off various Bloomington tourism and events websites and publications

Audio Walks (info), Implementation Strategy Intro Inform Attract Explore Strategy Conclusion 1. Connect Organizations w/ Capable Students Historical associations, tourism organizations, and other information organizations can work with TCOM, music, & art classes to create projects. Walks can also be centered around developing districts to increase exposure Can be done as part of class projects different historical / visitor associations create informative walks that take people around certain parts of Bloomington: 2. Distribute Informative Walks Different organizations can distribute walks that are most relevant to them Create a web sites that indexes all the different types of walks Tourism related walks can be downloaded from VisitBloomington.com and other tourism related websites.

1. Connect Organizations w/ Capable Students

Historical associations, tourism organizations, and other information organizations can work with TCOM, music, & art classes to create projects.

Walks can also be centered around developing districts to increase exposure

Can be done as part of class projects

different historical / visitor associations create informative walks that take people around certain parts of Bloomington:

2. Distribute Informative Walks

Different organizations can distribute walks that are most relevant to them

Create a web sites that indexes all the different types of walks

Tourism related walks can be downloaded from VisitBloomington.com and other tourism related websites.

Geocaching Intro Inform Attract Explore Strategy Conclusion GPS Device & Clues Create Your Own Log Books & Prizes http://www.textually.org/textually/archives/cat_sms_and_the_arts.htm?p=2

Geocaching, Implementation Strategy Intro Inform Attract Explore Strategy Conclusion 1. Tap Into Current Geocache community 1700 Geocaches Leaders within community 2. Created specific-area focused caches Geocaches by art classes and Geocache.com Caches focused in developing Bloomington Can have prizes associated with Can be art class projects (Leslie Sharpe) 3. Create BloomingtonCaches.com Site specifically for Bloomington Geocaches Create voting system so people do best caches Link caches off various Bloomington tourism and events calendars Great caches can actually bring in tourists

1. Tap Into Current Geocache community

1700 Geocaches

Leaders within community

2. Created specific-area focused caches

Geocaches by art classes and Geocache.com

Caches focused in developing Bloomington

Can have prizes associated with

Can be art class projects (Leslie Sharpe)

3. Create BloomingtonCaches.com

Site specifically for Bloomington Geocaches

Create voting system so people do best caches

Link caches off various Bloomington tourism and events calendars

Great caches can actually bring in tourists

Mixed Reality Games Intro Inform Attract Explore Strategy Conclusion Played physically, scored and tracked digitally. These games are varied, but most of them involve exploration of large urban areas. http://www.gastfreunde.net/index.php?id=35

Mixed Reality Games, Implementation Strategy Intro Inform Attract Explore Strategy Conclusion 1. Survey of Mixed Reality Games Do a survey of different implemented mixed reality games Uncle Roy All Around You, Conquer The Quarter, Can You See Me Now Figure out target audience for each game Which would best fit a developing district Follow other cities’ strategies 2. Connect w/ Local Organizations Working with students is cheap, plus those involved and friends are more likely to attend the game. Work with Informatics and game studies students to design the game Marketing students will work on viral marketing campaign Art students can create graphics, signage, ect. Put the game on all event calendars 3. Let The Games Begin

1. Survey of Mixed Reality Games

Do a survey of different implemented mixed reality games

Uncle Roy All Around You, Conquer The Quarter, Can You See Me Now

Figure out target audience for each game

Which would best fit a developing district

Follow other cities’ strategies

2. Connect w/ Local Organizations

Working with students is cheap, plus those involved and friends are more likely to attend the game.

Work with Informatics and game studies students to design the game

Marketing students will work on viral marketing campaign

Art students can create graphics, signage, ect.

Put the game on all event calendars

3. Let The Games Begin

Implementation How to implement the ideas as a whole so that Bloomington is a leading entertainment and arts destination.

Intro Inform Attract Explore Strategy Conclusion Keys to Implementation Success Focus on Developing Districts Student Involvement Community Leaders Leverage Existing Information Channels

Intro Inform Attract Explore Strategy Conclusion The District Strategy Our User Research A Changing City An Iterative Human-Centered Approach

Intro Inform Attract Explore Strategy Conclusion Conclusion

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