Be Your Own Technology Brand Ambassador

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Information about Be Your Own Technology Brand Ambassador

Published on March 7, 2014

Author: pragatiogal



If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.

Be Your Own Technology Brand Ambassador Build your Technology Brand Pragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) 1 @pragatiogal

Author of “Android Application Security Essentials” Mobile Developer Relations, PayPal North America 15+ Technology Experience Thought Leader Mobile, Android, Security, Payments and Commerce @pragatiogal 2

Agenda All about YOU! Technology Brand Why? What? How? 3

Why should I create a Technology Brand? 4

Facts & Numbers [2014] • 11 Million professional software developers • 7.5 Million hobbyists • 29 Million ICT-skilled workers • 5.3% more than in 2011 5

United States – 19.2% China - 10.1% India - 9.8%. 6


8 Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos

What is a Technology Brand? 9

Brand /brand/ NOUN A type of product manufactured by a particular company under a particular name A particular identity or image regarded as an asset A particular type or kind of something 10

11 Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos

Bill Scott UX & Engineering Thought Leader Author of “Designing Web Interfaces” Lean Startup/Lean UX/Lean Engineering Advocate 12

Danese Cooper Open Source Diva CTO Wikimedia Foundation Chief Open Source Evangelist, Sun Microsystems Board Member, Open Source Initiatives Special Advisory Board, Mozilla ….. 13 14

How do I create my Technology Brand? 15

Scale Your Visibility 16

“Not telling the truth is the quickest way to turn yourself into a stranger.” Mark W. Perrett 17

Do what you love Do what you believe in Do it with all your passion 18

Develop a Strategy 19

Identify and Use Tools 20

BattleHack 2013 Winners 21

Market yourself! Photograph by: Stock photo , Thinkstock 22

Use the power of social media 23

Brand building is a process 24

Summary • Invest in building a positive technology brand • Use tools to create and market your brand • Develop a strategy and keep working on it 25

Thank you! @pragatiogal 26

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