Published on March 7, 2014
Be Your Own Technology Brand Ambassador Build your Technology Brand Pragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) 1 @pragatiogal
Author of “Android Application Security Essentials” Mobile Developer Relations, PayPal North America 15+ Technology Experience Thought Leader Mobile, Android, Security, Payments and Commerce Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal www.linkedin.com/in/pragati 2
Agenda All about YOU! Technology Brand Why? What? How? 3
Why should I create a Technology Brand? http://freestockphotoz.blogspot.in 4
Facts & Numbers  • 11 Million professional software developers • 7.5 Million hobbyists • 29 Million ICT-skilled workers • 5.3% more than in 2011 http://www.infoq.com/news/2014/01/IDC-software-developers 5
United States – 19.2% China - 10.1% India - 9.8%. http://www.infoq.com/news/2014/01/IDC-software-developers 6
8 Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos
What is a Technology Brand? http://freestockphotoz.blogspot.in 9
Brand /brand/ NOUN A type of product manufactured by a particular company under a particular name A particular identity or image regarded as an asset A particular type or kind of something http://www.oxforddictionaries.com 10
11 Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos
Bill Scott http://www.looksgoodworkswell.com UX & Engineering Thought Leader Author of “Designing Web Interfaces” Lean Startup/Lean UX/Lean Engineering Advocate 12
Danese Cooper http://danesecooper.blogs.com Open Source Diva CTO Wikimedia Foundation Chief Open Source Evangelist, Sun Microsystems Board Member, Open Source Initiatives Special Advisory Board, Mozilla ….. 13
How do I create my Technology Brand? http://freestockphotoz.blogspot.in 15
Scale Your Visibility 16 http://anewdesigns.blogspot.in
“Not telling the truth is the quickest way to turn yourself into a stranger.” Mark W. Perrett 17
Do what you love Do what you believe in Do it with all your passion 18
Develop a Strategy forbes.com 19
Identify and Use Tools 20
BattleHack 2013 Winners 21
Market yourself! Photograph by: Stock photo , Thinkstock 22
Use the power of social media 23
Brand building is a process 24 http://agmarketingconsulting.com
Summary • Invest in building a positive technology brand • Use tools to create and market your brand • Develop a strategy and keep working on it 25
Thank you! Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal 26
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1. Be Your Own Technology Brand AmbassadorBuild your Technology BrandPragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) 1 @pragatiogal
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