Published on September 24, 2014
myShopi Toon Coppens – @me_toon - 16/09/2014 – BDMA DATA Conference
The context: BD Group in the consumer decision lifecycle OMNI-CHANNEL ACTIVATION & LOYALTY PLATFORM DATA 1-to-1 marketing Promo marketing
myShopi: Promo platform Omni-Channel
500k APPs downloads
Usage data Coupon usage and views Shopping Available data list Geo-location & shop info Leaflet s views Loyalty card usage
Not greedy on data
Zero entry barrier
App rating Keeping consumers happy
Cashback 1-2-3 Cashback?
Delivering tons of data • Voorbeeld kassaticketten Tons of data
New FMCG insights
Ibeacon + video Beacon
Shopping intent based activation
Shopping intent based re-activation
Thank you firstname.lastname@example.org • www.myShopi.be • @myShopi
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