Published on May 8, 2013
THE UNCONNECTED19% of thepopulation do notuse the Internet42% 58%Female biased with 55% of theunconnected over 65 yrs old15 - 1718 - 2425 - 3435 - 4445 - 5455 - 6465+0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Over a quarter of theUnconnected have a computerand three quarters of them havea mobile phone in the household0% 10% 20% 30% 40% 50% 60% 70% 80%SATELLITE TVCABLE TVFREESATMOBILE PHONEPERSONAL COMPUTERAccess to Technology0%5%10%15%20%25%30%35%40%45%50%UNEMPLOYED RETIRED LONG TERM ILLNESS ORDISABILITYFull Time Work% who are UnconnectedAlmost 50% of retired people areunconnected , a quarter of theunemployed and almost 4 in 10of those prevented from workingdue to illness or disability. Thiscompares to 7% of those in fulltime work.
0 0.5 1 1.5 2 2.5 3GCSE/O-LEVEL/CSEVOCATIONAL QUALIFICATIONS (=NVQ1+2)A-LEVEL OR EQUIVALENT (=NVQ3)BACHELOR DEGREE OR EQUIVALENT…MASTERS/PHD OR EQUIVALENTOTHERNO FORMAL QUALIFICATIONSSTILL STUDYINGUnconnected Index0.6 0.7 0.8 0.9 1 1.1 1.2 1.3 1.4 1.5NORTHNORTH WESTYORKS & HUMBERSIDEWEST MIDLANDSEAST MIDLANDSEAST ANGLIASOUTH WESTSOUTH EASTGREATER LONDONWALESSCOTLANDUnconnected IndexScotland and Wales show thehighest index of non connectionPeople with no formalqualifications over index by afactor of 3
0% 5% 10% 15% 20% 25% 30% 35% 40%MARRIED/CIVIL PARTNERSHIP -Parent/GuardianMARRIED/CIVIL PARTNERSHIP - NotParent/GuardianLIVING TOGETHER - Parent/GuardianLIVING TOGETHER - Not Parent/GuardianSINGLE - Parent/GuardianSINGLE - Not Parent/GuardianWIDOWED/DIVORCED/SEPARATED -Parent/GuardianWIDOWED/DIVORCED/SEPARATED - NotParent/GuardianPopulationUnconnectedNot surprisingly the largest area ofoverrepresentation isWidowed/Separated or Divorcednon-parents71% of the unconnected occupySocial Grades C2,d or EThe unconnected are more likelyto shop at ASDA, CO-OP orMORRISONS than TESCO orSAINSBURYS.Advice from family and friends andbrand experience are the thingsthat influence the unconnectedmost in their choice of product orretailerOnly 7% of the unconnected thinktheir financial situation willimprove
The data above is taken from The British Consumer Index 2012 up to October 2012.All data is collected by face to face in home interviews from a representative sample of the British Population and based on 55,632individual interviews.For further information on internet access and use or any of the other data collected see www.bcindex.co.uk or email:firstname.lastname@example.org or call 01480 210010© The British Population Survey November 2012According to Acorn, the more wealthysegments are more likely to be connectedMosaic segments N and I are thebiggest groups of unconnected0%2%4%6%8%10%12%A Alpha TerritoryB Professional…C Rural SolitudeD Small Town…E Active RetirementF Suburban…G Careers and KidsH New HomemakersI Ex-Council…J Claimant CulturesK Upper Floor LivingL Elderly NeedsM Industrial…N Terraced…O Liberal Opinions0.5 0.7 0.9 1.1 1.3 1.5 1.71 Wealthy Achievers2 Urban Prosperity3 Comfortably Off4 Moderate Means5 Hard Pressed
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