Published on May 8, 2013
TelephoneIntelligenceGaining Insight from TelephoneNumbers.
Adding Knowledge, Enabling InsightTelephone Intelligence is designed to add knowledge about thepeople on the other end of the telephone.This knowledge enables insights to be gleaned which, whenadded to the behavioral data collected provides a morecomplete picture.Linking an individuals ‘Product World’ to their‘Real World’
Making the Telephone More PersonalTelephoneNumbersKnowledgeand InsightRefining telemarketingand customer care
The Person Not the NumberThe telephone is personal.Inbound or Outbound the more you knowthe better it works.Analysing call center, enquirer or customerdata which contains just a telephone numbercan now provide an understanding of whothose people are.• What do the most valuable customerslook like?• Which customers have what kind ofproblems?• What is the headroom?• Where do we find potentially valuablecustomers?• What are they interested in buying?• How best to contact and influence them?
How Telephone Intelligence WorksBCIPhone/addressdirectoryClient phonelist andsegment codesMatched DataSetGeography, RegionalSplitPostcode SectorDistribution and HotSpot AnalysisGeodemographicSegmentation and‘SegmentIntelligence’Full Demographic andMarketing ProfileLevel 1Level 2Level 3Level 4Level 5 Data Append
© DataTalk Research Ltd March 2013Telephone Intelligence is part of the ‘Intelligence’ suite of products from TheBritish Consumer Index.• Segment Intelligence; provides a detailed understanding of bothcommercial segmentation models and organisations own segmentations. Italso provides the ability to ask bespoke questions and have the answers bysegment.• Email Intelligence; works in the same way as Telephone Intelligenceproviding a rich understanding of the people for whom only the emailaddress is known.• Postcode Intelligence; Often the billing system holds the key to customerinsight. Postcode Intelligence is designed to take customer postcodes andvalue (often held in the billing not marketing database) and add realintelligence.For full details of BCI Intelligence products call Steve Abbott on 0203 286 1981or email firstname.lastname@example.org