BCI likely to purchase Christmas 2013

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Information about BCI likely to purchase Christmas 2013
Marketing

Published on December 4, 2013

Author: thebps

Source: slideshare.net

Description

Improved financial optimism drives UK Christmas spending plans.

Improved Consumer Confidence drives Christmas Spending Plans Figures from The British Consumer Index show the rise in the number of people likely to purchase this Christmas in a number of categories particularly Consumer Electronics, Domestic Appliances or Phones. Whilst last year saw a modest rise in the number of people buying, this year is set to be significantly better. Looking at some of the sectors monitored by The British Consumer Index, several are showing a rise in the number of people intending to make purchases. This contrasts with last year when results where more mixed. The chart to the left shows the comparison of 2012 with 2011 and 2013 with 2012. Consumer Electronics and Phone are the two big winners with considerably more growth predicted this year compared to last. These sectors are closely followed by Domestic Appliances and ‘Going Out’. This rise in anticipated spending could be due, at least in part, to the rise in financial optimism which has been apparent since late 2012. While this has fallen back slightly over the last couple of months, consumer financial optimism is still significantly higher than in the run up to Christmas in both 2011 and 2012. Optimism is highest among the under 35 age groups which is the prevalent age group for the purchase of phones and consumer electronics. 45% of phone sales and 48% of consumer electronics are set to come from this age group. The 35 to 54 age group do, however, also make up 45% of potential phone and consumer electronics buyers. © DataTalk Research Ltd December 2013 Page 1

The British Consumer Index is part of The British Population Survey which monitors Purchase Intention, Purchase Influences, Marketing Communication Channel recall, acceptability and responsiveness plus sector acceptability every month. The above figures are based on face to face in home interviews with a representative sample of the British population. Sample size; 47,936 Further details of these figures against a broad range of classifications are available. Contact: Steve Abbott Director; The British Consumer Index Tel; 0203 286 1981 Email; stevea@thebps.co.uk © DataTalk Research Ltd December 2013 Page 2

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