Published on May 8, 2013
Email IntelligenceGaining Insight from EmailAddresses.
Digital AnonymityA common challenge particularly for on line only products and services is thelack of knowledge that the on line nature of their business delivers.Plenty of data on how users and prospects behave on a website, or how theyuse a service but very little on who they are, where they are and how toinfluence them.Big Dataon what they do within the confines of your relationship with themNo dataon who they are and what they do when they are not with you.
Real World CharacteristicsEmail Addresses Knowledgeand InsightTurning email from acommunicationmethod to acommunication tool
Adding Knowledge, Enabling InsightEmail Intelligence is designed to add knowledge about thepeople behind the emails.This knowledge enables insights to be gleaned which, whenadded to the behavioral data collected provides a morecomplete picture.Linking an individuals ‘Product World’ to their‘Real World’
Geodems and SegmentsUnderstanding where the value is.Putting the ‘who’ with the ‘what’.A wealth of knowledge exists on what peopledo on a website,Email Intelligence provides an understandingof who they are.• What do the most valuable customerslook like?• Who are the regular users?• What is the headroom?• Where do we find potentially valuablecustomers?• What are they interested in buying?• How best to contact and influence them?
How Email Intelligence WorksBCIEmail/addressdirectoryClient Emaillist andsegment codesMatched DataSetGeography, RegionalSplitPostcode SectorDistribution and HotSpot AnalysisGeodemographicSegmentation and‘SegmentIntelligence’Full Demographic andMarketing ProfileLevel 1Level 2Level 3Level 4Level 5 Data Append
© DataTalk Research Ltd March 2013Email Intelligence is part of the ‘Intelligence’ suite of products from The BritishConsumer Index.• Segment Intelligence provides a detailed understanding of both commercialsegmentation models and organisations own segmentations. It alsoprovides the ability to ask bespoke questions and have the answers bysegment.• Telephone Intelligence works in the same way as Email Intelligenceproviding a rich understanding of the people who communicate with anorganisation by telephone.• Postcode Intelligence; Often the billing system holds the key to customerinsight. Postcode Intelligence is designed to take customer postcodes andvalue (often held in the billing not marketing database) and add realintelligence.For full details of BCI Intelligence products call Steve Abbott on 0203 286 1981or email email@example.com
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