Published on May 8, 2013
DOWNLOADERS 201236% of thepopulation nowdownload/streamMusic, Movies orTV56% 44%Male biased; indexing correlateswith age.0 50 100 150 20015 - 1718 - 2425 - 3435 - 4445 - 5455 - 6465+BC Index; Downloader
Downloaders are almosttwice as likely to have a Tabletsuch as an iPad as nondownloaders.And over threetimes more likelyto respond to online surveys
Movies have not yet caught on asmuch as Music or TVBut they attract a youngeraudience which is reflected in thequalification level.Indexed against the population% of Downloaders who;
36% of Downloadersare parents53% of Downloadershave a mortgage86% of Downloadersshop on line,Downloaders are p39% of Downloaderssay email marketing isacceptable.75% of Downloadersuse social networks45% of Downloadershave SKY TV20% of Downloadershave Virgin Media TV39% of Downloaderssay marketing mailthrough the door isacceptable
The data above is taken from The British Consumer Index 2012.All data is collected by face to face in home interviews from a representative sample of the British Population and based on 71,640individual interviews.For further information on Downloaders or any of the other section of the population see www.bcindex.co.uk or email:firstname.lastname@example.org or call 01480 210010© The British Population Survey January 2013According to Acorn, the more wealthysegments are more likely to downloadAcorn segments 3H,1A and 1C are thebiggest groups of downloaders
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