BBA4073 Strategic Planning and Policy Analysis Cla

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Information about BBA4073 Strategic Planning and Policy Analysis Cla
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Published on February 20, 2008

Author: Manfred

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BBA4073 Strategic Planning and Policy Analysis: Class Session Two:  BBA4073 Strategic Planning and Policy Analysis: Class Session Two Slide2:  References Paul, J. (2004, December). What works: n-Logue’s rural connectivity model. World Resources Institute. Retrieved June 16, 2005, from http://www.digitaldividend.org/pdf/nlogue.pdf Toffler, A. (1980). The third wave. New York: Morrow. ICA 2-1: Trends:  ICA 2-1: Trends Before we being the next segment in Class Session Two, take a few moments and write up a list of at least five current trends that might have a near-future impact in your world (your organization’s world). Go to “Discussion Board” in BlackBoard and post these trends. The Third Wave:  The Third Wave (Toffler, 1980) The Third Wave:  The Third Wave Toffler is the most famous, widely read sociologist in history. The discipline of sociology is a blend of economics, social trends, and sociological phenomena. Toffler, was able to blend the skills of a sociologist to infer major trends and their impacts in the near future. The Third Wave:  The Third Wave In many ways, a book published 25 years ago (and basically written 26 plus years ago) is ancient history—considering it presented near-future trends. However, Toffler illustrates the incredible value of reviewing current directions (many are subtle) and logically projecting potential movement and more importantly—potential near future impacts. The Third Wave:  The Third Wave Toffler illustrates the importance of managers (and leaders) to read in a variety of areas—not just esoteric sources. For example, if you work in the medical field—reading only medical related sources. The purpose of a BBA degree (similar to the MBA) is to gain knowledge and analytical skills beyond a narrow technical area. However, you must read and contemplate beyond business, management, etc. The Third Wave:  The Third Wave Now--most of the current trends that Toffler predicted were in “embryonic stages” in the late 1970s—he was not using a “crystal ball” to predict the future—he was using observations and extrapolations to “predict” the future. The Third Wave:  The Third Wave Some general examples of Toffler’s near future projections made in 1980. Consumers will be more involved in the “added-value” of many areas of the economy Home improvement (look at the increase of places like Lowes, and Home Depot since 1980) Elements of medical procedures moving out of the doctor’s office into the home (look at items such as home pregnancy test, blood pressure monitoring, etc.) The growth of self-service (look at the movement toward checking out one’s groceries at places like Kroger’s and the continual movement toward self-service at gasoline stations—some allow dispensing at “employee-less” stations) Toffler coined the term prosumer to blend the concept of “producing added-value” and yet still “consuming” the product/service. The Third Wave:  The Third Wave Corporations will continue to “blur” the connection to a specific political/geographical area (such as a country) The automobile companies that sent imports now have a strong manufacturing presence within the United States—and this trend is growing. NAFTA (North American Free Trade Agreement) is an attempt to acknowledge this “blur.” As we speak, there is a serious attempt to create CAFTA (Central America-Dominican Republic Free Trade Agreement)—once again to acknowledge the “blurring” of the political/geographical lines that separate economic operations. These “blurring” economic trends will “blur” various other sociological aspects (such as language, customs, culture, etc.). The Third Wave:  The Third Wave The media and the way information is dispersed will become de-massed. This prediction was made years before the non-defense/non-educational use of the Internet was a reality—the Internet has exponentially accelerated the de-massing process. In 1980, the cable industry was just beginning to de-mass the influence of the “big three” networks. Note: Large, dominate corporations prefer the “mass media”—it makes it simpler to market products. De-massing is more difficult for Second Wave based organizations. The Third Wave:  The Third Wave Now for a minor—but interesting note that Toffler made in 1980—most of the third world countries (as they existed in 1980) will never experience the major infrastructure of cable and telephone lines as experienced in the modern fully-industrialized world. It will be bypassed completely. Copper wires will NEVER be strung throughout the countries to deliver various communication services. At the time Toffler made this prediction—the current “cell-phone” technology was not in commercial use—there were mobile phones—but this was not as efficient nor as cost effective as the cell-phone technology. It was a very expensive alternative to land-based phones. The Third Wave:  The Third Wave Okay---this might be interesting (and for some students—boring)---but-- What does it have to do with BBA4073 Strategic Planning and Policy Analysis? The Third Wave:  The Third Wave Remember what Toffler said about developing third-world countries and how they will bypass the complex infrastructure of copper-wire (and even optic fiber—although Toffler did not deal with this futuristic material in 1980)? We are going to read and analyze a real world example of Toffler’s prediction. This will be an example of using a developing embryonic trend and extrapolating it into the future—from a strategic planning viewpoint. n-Logue’s Rural Connectivity Model:  n-Logue’s Rural Connectivity Model n-Logue Communications is setting up a sustainable network of wirelessly-connected Internet kiosks in rural villages throughout India. Through the kiosks, villagers are able to access a wide-range of relevant local language content and services aimed at enhancing the quality of life of rural Indians. To enable its rapid expansion, n-Logue has employed a three-tiered franchisee model that empowers local entrepreneurs to invest in and help run the network. As the company scales, there is enormous potential to leverage n-Logue's rural networks in ways that take advantage of both existing and new technologies in the areas of health, finance, agriculture, e-government and civil society empowerment. (Paul, 2004) n-Logue’s Rural Connectivity Model:  n-Logue’s Rural Connectivity Model One of the great challenges to the current economic model in the modern Western world is how to expand “market-shares” into the parts of the world that are currently VERY poor. For example, even if we want to expand Internet access to the entire world—the majority of world’s population cannot afford the current United States model (family computer, monthly ISP fee for connectivity, etc.). How will families that have a US equivalent of $1,000 per year be able to afford this model? Note: This challenge is not limited to Internet/communication connectivity. In order to reach the currently untapped masses—the profit ratios per customer will need to be re-formulated. This case study addresses this issue. ICA 2:2 Read and Analyze n-Logue’s Rural Connectivity Model:  ICA 2:2 Read and Analyze n-Logue’s Rural Connectivity Model The facilitating instructor will distribute a copy of the “n-Logue’s Rural Connectivity Model” case study to each student. Each student is to read, make notes, and analyze the case study. Each student is to write out their analysis of this case study using the headings as outline in “Discussion Board.” Students are to review other students’ postings. Homework Assignments for Class Session Three:  Homework Assignments for Class Session Three Robin Hood Case Individual Case Analysis (rough draft) Group Case Analysis APA Issues:  APA Issues Listing Sources in References Citing sources in the body of the paper Electronic Sources (listing and citing) Use 3rd person—not 1st person nor 2nd person Write in complete paragraphs (at least two sentences per paragraph) ICA 2-3: Group Work:  ICA 2-3: Group Work Use the remaining time in this class session to work on your group project. Clarify what each member is to bring to Class Session Three for completing the development of your group project by the end of Class Session Three.

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