Bates Online Engagement - December 2008

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Information about Bates Online Engagement - December 2008
Education

Published on December 9, 2008

Author: collier

Source: slideshare.net

Description

Strategic goals and principles for online engagement at Bates College, and three scenarios for the next-generation online experience.

Online Engagement at Bates STRATEGIES AND SCENARIOS Jay Collier• www.batesmedia.net December 9, 2008

PRINCIPLES

Be dependable

Be intuitive

Be helpful

Be interesting

Be personalizable

Be sociable

Be meaningful

Ibrahim Iujaz via Flickr

GOALS

Build connections

Share knowledge

Sustain for a lifetime

Extend worldwide

BLUEPRINT

FROM General awareness TOWARD Personal action

General Public Prospective Prospective Corporations, Faculty & Students Foundations Sta & Families Current Current Philanthropic Faculty & Students, Partners Sta & Families Alumni & Friends

First impressions Social media, core Web site, more... News, events, updates News feeds, calendars, announcements, more... Learning collaborations Learning systems, social networks, more... Services & procedures Catalogs, policies, more... Transactions Intranets, more...

First impressions Social media, core Web sites, more... News, events, updates News feeds, calendars, announcements, more... Learning collaborations Learning systems, social networks, more... Services & procedures Libraries, support, more... Transactions Intranets, more...

SCENARIOS

Scenario 1

Scenario 2

Scenario 3

Thank you Thank to Sophia, Bradley, Nelson, and Julie for their work. More information: www.batesmedia.net

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