Published on June 12, 2009
Avenue: The world of games, The design of games, The business of games, The research on games, The art of games, Music@games GAME OVER: To Brands As Games Jonathan Salem Baskin Author, Columnist, Blogger & Chief Heretic From Branded Games,
My Goal Today Brands are broken, so using games for branding is useless. Tomorrow’s brands will be games. 2
Game Qualities Training User-controls Narrative ﬂow Risk/reward Teamwork Level-up Replay/do-over Completion 24
Game Qualities Brand Attributes Training User instructions User-controls Registration Narrative ﬂow Awareness Risk/reward Engagement Teamwork Community Level-up Loyalty Replay/do-over Customer service Completion Repeat purchase 25
The Opportunity Tomorrow’s brands will be games. You can start inventing this future now. 42
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