Baskin On Games

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Published on June 12, 2009

Author: jonathansalembaskin

Source: slideshare.net

Description

My keynote at the NLGD Foundation "Festival of Games" in Utrecht, Holland (June 11, 2009), one of Europe's largest events for game developers (and great fun!).

Avenue: The world of games, The design of games, The business of games, The research on games, The art of games, Music@games GAME OVER: To Brands As Games Jonathan Salem Baskin Author, Columnist, Blogger & Chief Heretic From Branded Games,

My Goal Today Brands are broken, so using games for branding is useless. Tomorrow’s brands will be games. 2

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Game Qualities Training User-controls Narrative flow Risk/reward Teamwork Level-up Replay/do-over Completion 24

Game Qualities Brand Attributes Training User instructions User-controls Registration Narrative flow Awareness Risk/reward Engagement Teamwork Community Level-up Loyalty Replay/do-over Customer service Completion Repeat purchase 25

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The Opportunity Tomorrow’s brands will be games. You can start inventing this future now. 42

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