Basics of analytics

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Information about Basics of analytics
Marketing

Published on March 3, 2014

Author: AmandaSturgill

Source: slideshare.net

Description

The importance of setting goals to determine what analytics to measure, and how to interpret and use them.

IMPORTANCE OF GOALS MEASURE WHAT YOU VALUE VALUE WHAT YOU MEASURE

WHAT MOST PEOPLE MEASURE How many? From where? What kinds of people? How do they access?

WAYS OF MEASURING Analytics – Objectively measuring numerical data about site use to meet goals Behavior – Evaluating UX through interpersonal studies, surveys and unobtrusive observations.

ABOUT ANALYTICS Surreptitiously capture data about what users do in the process of use. Hit logging has problems • • • Multiple counts Pages assembled with php Robot hits Uniques are better Uniques with context are better still

JAVASCRIPT TAGGING

REQUESTS WEB SERVER FILE

SOME PARTS FROM ELSEWHERE

.JS TAG SENDS DATA TO DIFFERENT SERVER

DATA SERVER Records • Standard package of outcomes Calculates • Outcomes you set for your goals

COMMON STANDARD METRICS Visits Unique visits Pageviews Pages per visit Visit duration Bounce Rate New visits

IS BIGGER ALWAYS BETTER? How do you decide what to measure? What is your business goal? Overt Covert Why do you have a web site? What represents success? Blog? E-commerce? Customer support?

KEY PERFORMANCE INDICATORS Desires Goals Measurement strategy ****First step for any plan

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