Barometer 2013 limelight (france)

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Information about Barometer 2013 limelight (france)

Published on March 12, 2014

Author: llconsulting

Source: slideshare.net

BAROMETER OF THE COMMUNICATIONS INDUSTRY (France) 2013

2 Qualitative phase 33 interviews with lead advertiser decision makers Methodology: face to face or telephone / duration : between 30 and 45 minutes. IP: June/July/August 2013.

3 Quantitative phase 1068 respondents including 330 decision makers Positions : 31% Decision makers : Heads of communication, marketing, General Managers 50% Upper Management: Operations Managers 19% Lower management: Project/product/group Managers Type of advertisers: 32% 100 top advertisers* Industry sectors** : 27% Sales and distribution 21% Consumer goods (food, clothing etc.) 12% Culture, Media, Leisure, Communications 12% Banks, Insurance 9% Household goods (automobile, etc) and Transport 7% Internet, Telecom, New Technologies 4% Tourism, hotels, and restaurants 5% Industry, Construction, Energy, Business services 3% Management, Public Services, Health services, Training 635 companies represented  Methodology : online and telephone / Duration : 15 to 20 minutes / IP: June-July-August 2013. * Source : Gross advertising investments 2012, Kantar Média & Stratégies. ** Data adjusted for advertising media and non-media investments by sector in 2011, France Pub. Unless otherwise indicated, the % excludes DK

4 1 2 3 4 5 6 7 8 9 10 11 12 13 50% 46% 52% 36% 42% 42% 30% 31% 34% 27% 22% 20% 17% 1 2 3 4 5 6 7 8 9 10 11 12 13 53% 51% 50% 45% 45% 44% 36% 34% 31% 29% 24% 19% 18% Scope of intervention of respondents Brand content Brand Strategy (product) Digital marketing Corporate brand strategy Social networks Digital advertising Media buying Point of purchase comm. Mobile CRM / PRM Public Relations E-commerce Internal comm., HR Anadvertisermanages4.9issuesonaverage Top 100All Base : 1068 What issues do you manage?

5 Content of this barometer…

6 What keeps advertisers up at night… Budget shifts Their vision of abilities of agencies Their relationships with their agencies What are the agencies’ strenghts and weaknesses? Sample individual agency report The agency of tomorrow The Competition: Appeal Advertising & Digital agencies Appeal: digital agencies Challenges for advertisers Findings Finding solution

7 ih@limelight-consulting.com

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