Published on February 27, 2014
BT Wi-fi puts Barclays way ahead of branch-of-the-future race With its strong history of innovation, a traditional business case was the last thing Barclays wanted when it decided to put free wi-fi into 1,600 UK branches Barclays business The argument 1 Personal banking, cards, corporate and investment banking, and wealth and investment management 24/7 Free in-store wi-fi access customer service in is high on the most-wanted list for consumers in the UK, Germany, Spain and USA. Nearly half think free in-branch wi-fi 38 languages will greatly improve their banking experience. 140,000 people working in over 50 countries in Europe, the Americas, Africa and Asia The project BT Wi-fi provided and now manages white label service, identified to public as BarclaysFreeWifi Rolled out to 1,600 branches in just 6 months with BT Wi-fi project management 25 9,000 iPads branches issued to Barclays colleagues lit up every single day at the project’s peak BT Wi-fi Protect automatically denies access to inappropriate content BT Wi-fi Peter Josse Co-head of Infrastructure, Barclays Benefits ✔✔ Barclays 9 months ahead of the market ✔✔ 400,000 wi-fi sessions and 25,000,000 wi-fi minutes monthly – and still steeply rising ✔✔ Customers can see and immerse themselves in online apps on iPads ✔✔ Colleagues can work with customers anywhere in the branch for maximum convenience ✔✔ First-hand new world experience strongly influences Barclays branch-of-the-future development 5,000,000 public wi-fi hotspots under management in the UK and Ireland, far more than any competitor The wi-fi project has been a huge success. We set a really tough challenge and BT Wi-fi, as our partner, stepped up and delivered against it. Grows 7,500,000 to if rest of world included Installed world’s densest wireless concentration at London 2012 Olympic and Paralympic Games I see the smartphone as the remote control not just for people’s personal lives but for their banking relationships too. Customers’ mobile devices and our wireless enablement will be an increasingly powerful combination. Barnaby Davis Managing Director, UK Branch Network Barclays 1 BT Youbiquity Survey conducted by Davies Hickman Partners. Total sample size was 2,000 UK, US, Spanish and German consumers. Survey was carried out online.
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