Baratunde Thurston on the Facebook Biz Outreach Panel at WCF 07

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Information about Baratunde Thurston on the Facebook Biz Outreach Panel at WCF 07

Published on December 7, 2007

Author: baratunde

Source: slideshare.net

Description

I was added last-minute to a panel talking about outreach methods on Facebook. Other panelist was Jason Preston. Moderator was Todd Sawicki

Baratunde’s Facebook Outreach Methods Small Presentation Thing for Web Community Forum 2007 www.baratunde.com Comedian, Author, Vigilante Pundit 1

My Facebook Outreach Stats Off-Facebook Awareness Profile-Based Actions Groups & Events Moving to Pages Other stuff www.baratunde.com 2

Stats Friends: 11238 Group members: 775 Fans: 92 Traffic referral: #5 overall www.baratunde.com 3

Off-Facebook Awareness Friendster: Out to Lunch Forever Mailing list replacement at live gigs On business cards / flyers Contact info on my website www.baratunde.com 4

Pimp My Profile Splashcast player for media distro Importing blog to Notes Upload and tag videos (carefully) Status as proxy for announcements Wall shoutouts (cleaner than MySpace) www.baratunde.com 5

Groups & Events Manual migration from Network to Global Getting members: Friend > Group Invite Uses: bulk email, event invites, officers Exclusive offer experiment How my inactive group forced me to drown a puppy and upload the murder to Facebook Manual migration from Group to Page :( www.baratunde.com 6

Moving to Pages from Groups How about Poups? Feature Groups Pages Bulk Messaging w/o Limit ? Y Members Can Reply to Msg Y -- Target Msg by Geography, Other -- -- Invite Members / Fans Y -- * Use for Event Invites Y -- * Browse-/Searchable in Directory Y -- * Profile Visibility Lame Not Lame Applications -- Y Usage Metrics (vid plays, etc) -- Y Officers Y -- Status: Pages wins for me. * = likely to be fixed www.baratunde.com 7

Other Stuff I took out an ad once. Sucked www.baratunde.com 8

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