Banner Impressions and Clicks: The Attribution Management Forum 2.0

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Information about Banner Impressions and Clicks: The Attribution Management Forum 2.0
Business & Mgmt

Published on March 3, 2009

Author: ClearSaleing

Source: slideshare.net

Description

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule.
Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction.
This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009

Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential

www. clear sale ing .com ClearSaleing Confidential

Mechanics of the survey Present a Purchase Path™ Example: Search -> Search -> Search = Sale Example: Banner Impression -> Search =Sale Present 2-4 Attribution Rules Based on the Purchase Path™ Audience Votes on the Best Rule Results Shared Repeat ClearSaleing Confidential

Present a Purchase Path™

Example: Search -> Search -> Search = Sale

Example: Banner Impression -> Search =Sale

Present 2-4 Attribution Rules Based on the Purchase Path™

Audience Votes on the Best Rule

Results Shared

Repeat

Attribution Management Forum 2.0 Results Key PP: Purchase Path AM: Attribution Management Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s ClearSaleing Confidential

PP: Purchase Path

AM: Attribution Management

Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum

The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s

Search followed by Banner Impressions (not clicks)* Flowers $ ClearSaleing Confidential

Are banner impressions equal to ad clicks? A B C ClearSaleing Confidential Search Banner Impression Banner Impression Sale 33.33% 33.33% 33.33% Search Banner Impression Banner Impression Sale 100% 0% 0% Search Banner Impression Banner Impression Sale 50% 25% 25%

Results from AMF 2.0: Search followed by Banner Impressions Sorted by experience level A - 33%, 33%, 33% B - 100%, 0%, 0% C - 50%, 25%, 25% ClearSaleing Confidential

Results from AMF 2.0: Search followed by Banner Impressions Sorted by business type ClearSaleing Confidential

Search followed by Banner Clicks* Flowers $ ClearSaleing Confidential

Are banner clicks equal to search clicks? A B C ClearSaleing Confidential Search Banner Click Banner Click Sale 33.33% 33.33% 33.33% Search Banner Click Banner Click Sale 50% 25% 25% Search Banner Click Banner Click Sale 100% 0% 0%

Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by experience level A - 33%, 33%, 33% B - 50%, 25%, 25% C - 100%, 0%, 0%  ClearSaleing Confidential

Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by business type ClearSaleing Confidential

www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential

www. clear sale ing .com ClearSaleing Confidential

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