Balance Seekers Profile: Psychographic Segmentation and the Health Care Consumer

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Published on February 4, 2014

Author: TPG_Direct

Source: slideshare.net

Description

We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative research we are confident that our psychographic profiles fully yield insight into deeply understanding these segments and will help healthcare organizations and agencies properly target their desired audiences.

B l c S e es a ne e k r a 1 % o S g ne P p l in 8 f e me td o ua o t I m o e t ma yd a a do t n, so ga te a p n o n ie s n pi sa ln s h y o maesnefr . n e c ne tou d r a die s k e s o me I e d o tx t n es n d a t a drc mme d t n ta aepee tdt me– le n eo n ai s h t r rsne o o Ik i t k o te“ h” e ida u g so a db a l t o n w h w y b hn sg et n n e be o i c n e tt i my r r x ein e a dk o ld e o n c iwt h pi e p r c s n n we g o e b fr I eemiei p r n leea c . eoe d tr n t es a rlvn e s o N o ek o s b d b t rh nI o ic dn my o n n w my o y et ta d , l ig e nu d co. hs i sa doh r e l cr poes n l o tr P yia ( c n n te h a h ae rfsi a ) t o s aei otn wt is h ta I y o h v, n I r mp r t i ni th t ma n t ae a d a h g a pe i eter a d r u te so l a ob o e t p rc t h icn o, th y h ud l e p n o a b s df rn p r e t e a da po c e t my ae I iee t es ci s n p rah s o cr. f p v b l v i mo eain a dse t rd c s esnmy ei e n d rt , n e k o e u e t s i e o r l . b l v I a w ls y ci , n a ifr d i I ei e e t el t at e a d m nome f e e ,a v a o t e l yin . b u h a h lig t v Po ci rat e v E tH a h as e l y t Mo i r nt s o H ah el t Op nt H a h e o el t Ifr t n nomai o B l c S e es r g n rl po ci i ter a n e e k r ae e eay rat e n h i a l v h a ha dw l es r ne . a n eS e es r e l n el s- i td B l c e k r ae t n oe a o e t ma yd a,o re o ifr t n a d p n o n ie ssuc s fnomai , n o t ame t pin w e ic me t ter e l cr. r t n o t s h n t o s o h ih a h ae e o t H w vr a n eS e es h msl s n t o ee, l c e k r te ev – o B a e h a h aepoes n l-d f ew a sces e l cr rfsi a - ei h t u c s t o s n lo si i ter e l . hs i s n oh r o k le n h ih a h P yia a d te k t cn h a h aepoes n laeueu rsuc sb t e l cr rfsi a r sfleo re, u t o s n th o lrsuc sfre dn a e l yi . o te ny eo re,o la ig h a h l t f e

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