Baiting Your HOOK: Or, Why You Have to do the Editors' Job for Them

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Information about Baiting Your HOOK: Or, Why You Have to do the Editors' Job for Them
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Published on February 26, 2014

Author: melanierigney

Source: slideshare.net

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For the writer who covets magazine articles, learn why you should do the editor's job and what it takes to get your foot in the door. Four simple tips.

Baiting Your HOOK Or, Why You Have to Do the Editors’ Job for Them Melanie Rigney May 17, 2006 Publishers Marketing Association Class 3F 3

What Editors Do        Go G to meetings i Meet with marketing, circulation, and advertising people Bemoan their budgets Manage Web content Plan conferences, workshops, and seminars Attend conferences, workshops, and seminars Edit

Why Trade Publications Matter  There are a lot of them.  They provide direct access to your target audience at no cost.  Readers pay a lot more attention and give a lot more credence to news items than they do to any advertising you might buy in the same publication.  Most are not as sexy/appealing to freelance writers, so you have a writers better shot at getting in.

Why Should I Do the Editors’ Job?  Because they don’t have time to do it  Because you want to reach the reader

How Do I Do Their Job?     Read the magazine Read the editorial calendar g Read the editorial guidelines Waste not, want not

Above All…… Think like an editor! …

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