Published on March 11, 2014
2014 United States Statistics
U.S. Males = 82,000,000
U.S. Males = 82,000,000 U.S. Females = 96,000,000
U.S. Males = 82,000,000 U.S. Females = 96,000,000 Unknown = 2,000,000
The Word Pro 2014
13 to 17 – 9,800,000 18 to 24 – 42,000,000 25 to 34 – 44,000,000 35 to 54 – 56,000,000 55+ -- 28,000,000 ©The Word Pro 2014
13 to 17 – -25.3% 18 to 24 – - 7.5% 25 to 34 – +32.6% 35 to 54 – +41.4% 55+ -- +80.4% ©The Word Pro 2014
Facebook Users 55 years and up saw an 80.4% increase!
Facebook Users 25 to 54 years old make up the largest User Group Age group typically consisting of Moms & Dads with money – making purchases for their family!
©The Word Pro 2014
WTH Chicago!?!? ©The Word Pro 2014 (We are in Chicago!)
Key Points: If your demographics include older Americans – you need to use Facebook for Business Even if you live in Houston (or Chicago) Facebook Use did grow and will continue to grow If you live in San Fran, New York or L.A. you BETTER be using Facebook to market! While the Younger Set is not showing Growth – the Users still continue to grow – if you market to the young teens you need to find them on Whisper or Vine or Snapchat! The largest group of Facebook Users are the 35 to 54 year old group – usually Moms & Dads making purchases for their household and kids – if this is your demographic you need to use Facebook to market! ©The Word Pro 2014
Full Report from iStrategyLabs.com Image Sources: http://pixabay.com/en/sign-flat-icon-blue-stick-outline-35597/ https://openclipart.org/ http://commons.wikimedia.org/wiki/File:Chicago_downtown_(another_view).jpg http://www.clker.com/clipart-15836.html The Word Pro 2014 Laura M. Donovan The Word Pro Laura@TheWordPro.com f t g+ in
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