B2B Video Marketing

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Information about B2B Video Marketing

Published on March 7, 2014

Author: DanClark6

Source: slideshare.net


B2B marketing video is critical to your inbound marketing efforts. Do it right with this informative visual guide on why video marketing matters and some best practices on how to do it right.

Visual Advice: Why you need video in your B2B marketing. Brought to you by… agency .com

First, why you should care… 53 Videos are times more likely than text pages to appear on page one of search results. Forrester agency .com

B2B companies using video experience up to 36% a annual sales increase Brightcove agency .com

Among internally produced materials, when evaluating a purchase, technology product buyers rank... Eccolo Media agency .com

People are 5 times more likely to click through on a blog post if it contains video. Cisco agency .com

Brightcove agency .com

Second, how to do it… Now that you know why you should deliver video to your B2B audience, here are some best practices to make the most of your investments... agency .com

1 Keep it short. Wistia agency .com

2 Use meta tags. Tags and transcripts can drive up engagement rates between... RAMP agency .com

3 Tell everyone. Video in email drove an average of 21% higher conversion rate (CVR) when measured against using only a static image in the email linked to a video on a campaign landing page. Experian Marketing Services agency .com

3 Tell everyone. And putting video in your press releases can have a dramatic e"ect on viewership rates. PR Newswire agency .com

4 Provide a relevant destination. agency .com

5 Tell a story. People love stories. Entertainment breaks the ice and makes you appear to be a fun company to work with. And stories get shared, boosting your exposure. agency .com

To get the right video content for your next B2B initiative, visit: agency .com

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