Published on March 3, 2014
Innovation Powered by the Cloud Rick Harshman Head of ASEAN
Why does Cloud Compu;ng ma=er? AWS Introduc-on Why are companies choosing AWS? How to get started?
« AWS allows us to devote our resources and mindshare to the core business »
« Want to increase innova-on? Lower the cost of failure » Joi Ito MIT Media Lab
Open Source SW
The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012
Waste value customer
customer and work backwards
START-‐UP a human ins-tu-on designed to deliver new products or services under condi-ons of extreme uncertainty Eric Ries, author of The Lean Startup
ENTERPRISE a human ins-tu-on designed to deliver mul-ple new products or services under condi-ons of extreme uncertainty
Acquire resources on demand Release resources when no longer needed Only pay for what you use Leverage others’ core competencies
Cloud compu-ng transforms businesses
.. Provincial travel just got smarter..
We wanted to improve something Provincial bus ticket reservation as convenient as airline tickets
We provide features to make the service more interesting SMS reminders/updates/alerts “Bus No123 to Baguio leaves at 2PM today. Please be at the sta;on no later than 1:15pm”
About SAYS over 500,000 users across Southeast Asia
About SAYS 6,000,000 visits delivered monthly
0 sysadmins in-‐house
AWS for High Availability serving assets delivering visits to clients
Engineers focus on the app AWS handles the growing pain
Cloud-‐based analy-cs enhances the oﬄine world
Faster and faster, the Cloud moves data processing to real-‐-me
What was happening yesterday?
is the excep-on rate is the ad click-‐through topics a re t rending right now? What inventory remains queries are slow are the high scores
4TB/day Amazon S3 Archival -‐ Amazon Glacier 24/7 Hadoop-‐ clusters EC2 Amazon Kinesis Real-‐;me Insights
Some things never change
You have to be willing to be misunderstood for a long period of -me
We are all start-‐ups now
Why does Cloud Compu-ng ma_er? AWS Introduc;on Why are companies choosing AWS? How to get started?
Consumer Business Seller Business IT Infrastructure Business Tens of millions of ac-ve customer accounts Sell on Amazon websites Cloud compu-ng infrastructure for hos-ng web-‐scale solu-ons Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Use Amazon technology for your own retail website Leverage Amazon’s massive fulﬁllment center network Hundreds of thousands of registered customers in over 190 countries
How did Amazon… ? …get into cloud compu-ng?
AWS provides broad and deep services to support any cloud workload Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
AWS Pace of Innova;on 280 New Service Announcements & Updates 159 82 61 48 24 2008 2009 2010 2011 2012 2013
AWS Global Infrastructure 10 Regions 25 Availability Zones 51 Edge Locations
Trusted by Enterprises Around the World
Powering ASEAN Startups
“AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (firstname.lastname@example.org). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Why does Cloud Compu-ng ma_er? AWS Introduc-on Why are companies choosing AWS? How to get started?
Architected for Enterprise Security Requirements Cer-ﬁca-ons and accredita-ons for workloads that ma_er AWS CloudTrail -‐ AWS API call logging for governance & compliance Log and review user ac-vity Stores data in S3, or archive to Glacier
Lower Costs with AWS Up-‐Front and Increase Savings as Your Usage Grows 1 2 Replace up-‐front capital expense with low variable cost Economies of scale allow us to con;nually lower costs 3 Pricing model choice to support variable & stable workloads 4 Save more money as you grow bigger Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 38 Price Reductions On-demand Tiered Pricing Reserved Volume Discounts Spot “Average of 400 servers replaced per customer” Custom Pricing
Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible
Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions
Astro Radio Streams into the AWS Cloud to Reduce Hosting and Migration Costs by 90% • • • Astro Radio, a pioneer in online radio streaming in Malaysia, broadcasts 10 internet stations and 10 FM stations across the country The organization was using a co-location service and experienced regular outages, limited concurrent internet radio users to 3,000, and restricted Astro Radio’s business opportunities Using AWS, Astro Radio was able to lower its hosting and migration costs by 90%, improve system availability to 99.9%, and focus on innovation
Increased agility has become the #1 reason businesses use the AWS cloud
Enterprises Can’t Aﬀord to be Slow Old World: Infrastructure in Weeks AWS: Infrastructure in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Everything changes with this kind of agility
A culture of Innova;on: Experiment Ocen & Fail without Risk On-Premises Experiment Infrequently $ Millions Failure is expensive Less Innovation Nearly $0 Experiment Often Fail quickly at a low cost More Innovation
SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50% • • • Singapore Post Ltd, commonly known as SingPost, is using its regional postal & logistics network as a back bone to provide end-to-end online e-commerce sites for almost 200 commercial clients across Asia SingPost needed a hosting environment that would allow it to build e-commerce sites rapidly and enable a fast time to market Using AWS, SingPost can create an e-commerce platform for new customers in less than three months, expand to new regions in one day, and estimates saving at least 50% by running on AWS instead of an on-premises environment
Why does Cloud Compu-ng ma_er? AWS Introduc-on Why are companies choosing AWS? How to get started?
Gedng Started with the Cloud New Applica-ons Cloud Strategy Exis-ng Applica-ons Build a Cloud-‐Ready Design “No-‐brainer to move” Apps Planned Phased Migra-on
Gedng Started with the Cloud • New Applica-ons Cloud Strategy Exis-ng Applica-ons Dev/Test applications Build a Cloud-‐Ready Design • Self-contained Web Applications • Social Media Product Marketing Campaigns “No-‐brainer to move” Apps • Customer Training Sites • Video Portals (Transcoding / Hosting) Planned Phased Migra-on • Pre-sales Demo Portal • Software Downloads • Trial Applications
Gedng Started with the Cloud New Applica-ons Cloud Strategy Exis-ng Applica-ons Build a Cloud-‐Ready Design “No-‐brainer to move” Apps Planned Phased Migra-on • • • • • • Batch Processing Content Management Digital Asset Management Log Processing Collaborative Tools Big Data Analytics Platforms
Gedng Started with the Cloud New Applica-ons Cloud Strategy Exis-ng Applica-ons Build a Cloud-‐Ready Design “No-‐brainer to move” Apps Planned Phased Migra-on ?
Thank you ! Rick Harshman – Head of ASEAN
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