AWSome Day Hong Kong - Opening Keynote

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Information about AWSome Day Hong Kong - Opening Keynote

Published on March 13, 2014

Author: AmazonWebServices


Innovation Powered by the Cloud Tom  O’Reilly   Head  of  Hong  Kong  &  Taiwan  

Our Hong Kong Sponsors

Our Taiwan Sponsors

Why  does  Cloud  Compu;ng  ma<er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  




  «  AWS  allows  us  to  devote  our  resources     and  mindshare  to  the  core  business  »    

«  Want  to  increase  innova-on?   Lower  the  cost  of  failure  »     Joi  Ito   MIT  Media  Lab  

Open  Source  SW  

The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012

 without  gatekeeping  


Waste value   customer  


 customer  and  work   backwards




START-­‐UP   a  human  ins-tu-on  designed  to  deliver   new  products  or  services  under     condi-ons  of  extreme  uncertainty Eric Ries, author of The Lean Startup

ENTERPRISE   a  human  ins-tu-on  designed  to  deliver   mul-ple  new  products  or  services  under     condi-ons  of  extreme  uncertainty


Acquire  resources  on  demand   Release  resources  when  no  longer  needed   Only  pay  for  what  you  use   Leverage  others’  core  competencies

Cloud  compu-ng  transforms  businesses  

About  SAYS  

About  SAYS   over  500,000  users   across  Southeast  Asia  

About  SAYS   6,000,000  visits   delivered  monthly  

0  sysadmins   in-­‐house  

AWS  for  High  Availability     serving  assets   delivering  visits  to  clients  

Engineers  focus  on  the  app   AWS  handles  the  growing  pain  

Cloud-­‐based  analy-cs     enhances  the  offline  world

Faster  and  faster,  the  Cloud   moves  data  processing  to     real-­‐-me  

What  was  happening  yesterday?  

  What                                                                              right  now? is  the  excep-on  rate   is  the  ad  click-­‐through   topics  are  trending   inventory  remains   queries  are  slow   are  the  high  scores  

4TB/day   Amazon   S3   Archival  -­‐   Amazon   Glacier   Amazon   Kinesis   Real-­‐;me   Insights   24/7   Hadoop-­‐ clusters   EC2  

Some  things  never  change

You  have  to  be  willing  to  be   misunderstood   for  a  long  period  of  -me

..  Provincial  travel  just  got  smarter..  

We wanted to improve something Provincial bus ticket reservation as convenient as airline tickets

We provide features to make the service more interesting SMS reminders/updates/alerts “Bus  No123  to  Baguio   leaves  at  2PM  today.   Please  be  at  the  sta;on   no  later  than  1:15pm”  

We  are  all  start-­‐ups  now

Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc;on   Why  are  companies  choosing  AWS?   How  to  get  started?  

Consumer  Business   Tens  of  millions  of   ac-ve  customer   accounts     Eight  countries:   US,  UK,  Germany,   Japan,  France,  Canada,   China,  Italy   Seller   Business   Sell  on  Amazon   websites   Use  Amazon   technology  for  your   own  retail  website   Leverage  Amazon’s   massive  fulfillment   center  network   IT  Infrastructure   Business   Cloud  compu-ng   infrastructure  for   hos-ng  web-­‐scale   solu-ons     Hundreds  of   thousands  of   registered  customers   in  over  190  countries  

?   …get  into  cloud  compu-ng?   How  did  Amazon…  

AWS  provides  broad  and  deep  services  to  support  any   cloud  workload   AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute

AWS  Pace  of  Innova;on   New  Service  Announcements  &  Updates   2012  2011  2010  2009   82   61   48   24   2008   159   280   2013  

Trusted  by  Enterprises  Around  the  World  

APAC  Partners  

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ( Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”

Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  

Architected  for  Enterprise  Security  Requirements   Cer-fica-ons  and  accredita-ons  for   workloads  that  ma_er   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance   Stores  data  in  S3,  or   archive  to  Glacier   Log  and  review  user   ac-vity  

Lower  Costs  with  AWS  Up-­‐Front  and  Increase  Savings  as  Your   Usage  Grows   Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 1 “Average of 400 servers replaced per customer” Replace  up-­‐front  capital   expense  with  low   variable  cost   2 40 Price Reductions Economies  of  scale  allow   us  to  con;nually  lower   costs   3 Pricing  model  choice  to   support  variable  &   stable  workloads   4 Save  more  money  as   you  grow  bigger   On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing

Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible

Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions

•  D-Link designs, develops, and manufactures networking solutions for both the consumer and business markets •  Needed a global infrastructure to support its cloud service portal, mydlink •  By using AWS, D-Link takes advantage of multiple AWS Regions for 30% faster service delivery time to customers and a roughly 50% reduction in IT costs D-Link Estimates 30% Improved Service Delivery While Saving 50% in IT Costs with AWS

Increased  agility  has  become  the   #1  reason  businesses  use  the  AWS   cloud  

Enterprises  Can’t  Afford  to  be  Slow   Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility

A  culture  of  Innova;on:  Experiment  Ocen  &  Fail  without  Risk   On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0

•  9GAG is the Hong Kong-based developer of, an image sharing social media website • has a large and growing user base and the company needed the site to be highly available •  With AWS, 9GAG saw roughly 20% improvement in server response times for the website and 10-20% improvement in overall network activity 9GAG Improves Website Availability and Supports 1.5 Million New Users Seamlessly with AWS

Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  

Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   Gedng  Started  with  the  Cloud  

Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Dev/Test applications •  Self-contained Web Applications •  Social Media Product Marketing Campaigns •  Customer Training Sites •  Video Portals (Transcoding / Hosting) •  Pre-sales Demo Portal •  Software Downloads •  Trial Applications Gedng  Started  with  the  Cloud  

Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Batch Processing •  Content Management •  Digital Asset Management •  Log Processing •  Collaborative Tools •  Big Data Analytics Platforms Gedng  Started  with  the  Cloud  

Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   Gedng  Started  with  the  Cloud  

Thank you ! Tom O’ Reilly – Head of Hong Kong & Taiwan

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