Published on March 6, 2014
Cutting Edge Marketing - BYOD Awesome Apps and Cool Tools 2014 Jodi L. Rudick, MAS Go to www.littleredsbigideas.typepad.com to download a complete list of resources discussed in this session
A few notes before we begin… Jodi Speak Feel free to play on your own device PowerPoint Screen Shots online along with lots of other resources at my blog Screen Shots will give overview of site Note those sites you want to visit online ◦ Today or Tonite ◦ Later (When?) You will be familiar with some of the apps This presentation feature Marketing Communications Apps ◦ Many Other Awesome Apps Sessions ◦ Social Media Marketing Overview Only You will feel overwhelmed Take breaks as you need them LET’S GO1
What is Cutting Edge?
In Plain English – You Tube Videos
Let’s Jump Right In…
Mona Lisa – Tagxedo Style
Tualatin Hills Parks and Recreation District Goes Tagxedo www.thprd.org
Change Shapes and Colors
Must Explore Sites
Meetup Find, Create and Attract Groups
Meetup Search: Golf, 92010
Customer Review Sites Because what you DON’T know can hurt you!
Fact or Fiction? Reviewers are usually complaining about something.
Customer Review Sites Who are “Reviewers”? Reviewer Demographics Reviewers are your citizens/patrons/ taxpayers/visitors. Reviewers are human beings with (sometimes unpredictable) feelings and sensitivities. Reviewers are vocal and opinionated Reviews as a hobby.
FourSquare and Facebook Places Check in, Connect with Others
Yelp: Real Reviews You Must Review
Social Media Apps
7 Terrific Ways to Use Social Media for Instant Feedback Monitor brand mentions Host Focus Groups Online surveys and polls Collect product feedback Ask industry experts Develop personas Source blog content
News and Links- 140 Characters at a Time (Facebook Users: It’s like status update)
LinkedIn – Post your “profile” Connect PROFESSIONALLY
Group Functions Discuss Problems Find solutions Soft sell Build relationships Share Ideas Search for Jobs Find Talent Just like in REAL life
FaceBook I want FaceBook to be what the telephone once was. Everyone will use it. Everyone will need it. – Mark Zuckerberg, Facebook Founder, Newsweek Magazine
Promote Events in REAL Time
Find, Connect and Support Your Target Audience
Monitor Opinions, Discussions and Gather Input
Why comment Announce related activities Goodwill ◦ Connect ◦ Congratulate Express thanks Show compassion Offer help ◦ Share ideas ◦ Sell a solution ◦ Don’t SPAM
ShortStack – Take Social Media to the Next Level
ShortStack Resources and Templates
ShortStack Resources and Templates
ShortStack Tips, Tricks and Ideas
Edmodo Who could you or your staff use Edmodo?
What do your “customers” have in common? There’s a “group” for that active minnesota moms
Parents Connect Blog (Web Log)
Birdwatching, anyone? birdwatching illinois
Online Analytic s Google
Marketing Communications Internal External Public Awareness Broadcast Tools
Marketing Planning Tools Marketmybiz
Basecamp Project Management
Email Marketing – Mail Chimp
Constant Contact – Integrated Marketing
DudaMobile.com Covert Websites to Mobile in a Flash
Turn your website into a…
Mobile App in Seconds!
Customer Feedback Tools
WHAT DO YOU WANT/NEED TO KNOW?
What do you want and need to know from your customers?
Survey Tools and Terms Online Survey Options Define Survey Questions Online Interface Distribution Links Randomization Flexible survey look and feel. Skip logic. Piping. Randomization. Website integration. Data analysis. Survey Monkey Zoomerang SurveyGizmo PollDaddy Integrated Options ◦ Constant Contact - Options to integrate newsletters, emails, events, survey s ◦ FormSite - Website integration Moodle (www.moodle.org) Allows tests and surveys Polls Everywhere Opiniator Textizen FREE Survey Tools with inexpensive Upgrade Options Overview of the options www.idealware.org/articles/fgt_online_surveys.php
What do you Need to Know? Common Park and Recreation Surveys Who ◦ Demographics Age Gender Education Military Service Family Make-up Generational ◦ Is making buying decisions? When? Where? Why? How? General Event Feedback Conference Feedback Class/Program Feedback Education Feedback Employee Engagement Volunteer Organization Environmental Issues Customer Satisfaction Website Feedback Mobile or Cell Phone and App Use
Virtual Meetings/Town Halls
Double Tree Example Ask people in your social network to share their opinions on a critical issue through a survey or poll. Check out how DoubleTree is improving its service offerings (and its fan base and social media engagement while they're at it) by asking its social community to complete a short survey. The company starts by tweeting a link to the survey with its hashtag, #LittleThings. It's aPromoted Tweet, which shows DoubleTree cares enough to spend money on getting the public's feedback. Also notice how many retweets it has already received as people share the survey with their friends. The link takes you to DoubleTree's Facebook page, where you're asked to Like the page to complete the survey. And you know what? I'm just opinionated enough to do it. Once the survey is complete, DoubleTree does two smart things. First, they say "thank you" -- in really, really big letters. Second, they show a live tweet stream of the #LittleThings hashtag and invite you to join the discussion back on Twitter.
Thank, appreciate and Listen
Storytelling Tools Graphics and Presentations Assistance
Createspac e (Amazon)
iBooks Author (Mac Only)
Present.me How Could You Use Present.me?
Prezi – PowerPoint on Steroids!
Animoto – Upload pics and a movie is created
Wordle – Graphic Design Wizard to Look Like a Pro
Wordle Words Minnesota~Department~of~Natural~Resources Hunt Minnesota~Department~of~Natural~Resources Trap Minnesota~Department~of~Natural~Resources Nature, wildlife~viewing & birding Minnesota~Department~of~Natural~Resources Snowmobile Minnesota~Department~of~Natural~Resources Swimming Minnesota~Department~of~Natural~Resources Explore Bike Discover Connect Boat Explore Camp Discover Canoe Connect kayak Camp Cross-country~ski Listen Learn Explore Fish Geocache Discover Geology Connect Hike Explore Hike Discover Dream Connect Stargaze Camp Horseback~ride Listen Learn
How about this?
Tagxedo – Word Clouds to Knock Your Socks off!
Poster My Wall
Free Certificate Maker Certificate Street
Free Play Music for Non-profit Use
Now What? Review the sites that excite you most Dedicate time in your calendar to explore these sights (away from your emails and phone) Share your favorite sites with others Attend FREE online webinars to learn more about emerging sites (Fill out the form or turn in a business card for an invitation) Be patient with yourself!
Communication Tools Engagement Interaction Response Polling Feedback Collaboration
How scrible.com works How Could You Use scrible.com?
Spea kPip e
Simple Meet Me List 3 Ways You might use Simple Meet Me?
QR Code Generators
QR Code Resources QR Code Brainstorm List 5 Ways You Can Use QR Codes at your agency?
Staff Training Education
TED How Can You Use TED? •? •? •?
One of my favorite videos…
Course Hero – Intro to Marketing
How Could You Use Course Hero?
Course Hero Flashcards
Coursera – FREE College Level Courses
Coursera Categories and Universities
This looks interesting…
The PE Geek
Do you YouTube? Find YouTube Contests Step1 Log on to the YouTube home page (see the Resources section below). Step2 Click the 'Community' tab. Step3 Find the 'Contests' heading. Step4 Scroll through the list of contests. . Participate in YouTube Contests Step1 Click on an individual contest that looks appealing, or hit 'See More Contests' for the full available listings. Step2 Scroll down to the 'About This Contest' heading. Here, you'll find contest details such as duration, prizes and the detailed contest theme. Read the contest rules. Step3 Click on submitted videos to see what others have already done. If a contest is open for voting, you can vote on any of the posted videos. Step4 Upload your own videos to the contest. Click the 'Upload Videos' text link to get started
Montgomery County Parks YouTube Contest http://www.mc-mncppc.org/Parks/events/starsearch/
You Tube Contests http://www.youtube.com/
Marshall Recreation Center Staff Orientation Jeopardy Quiz
Those Librarians – One step ahead of “us”
Wikis enable Online Collaboration
So easy – even a kid can do it!
Online Meetings and Webinars
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