Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition

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Information about Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition

Published on March 6, 2014

Author: DEPR



These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.

Cutting Edge Marketing - BYOD Awesome Apps and Cool Tools 2014 Jodi L. Rudick, MAS Go to to download a complete list of resources discussed in this session

 A few notes before we begin… Jodi Speak Feel free to play on your own device  PowerPoint Screen Shots online along with lots of other resources at my blog  Screen Shots will give overview of site  Note those sites you want to visit online  ◦ Today or Tonite ◦ Later (When?) You will be familiar with some of the apps  This presentation feature Marketing Communications Apps  ◦ Many Other Awesome Apps Sessions ◦ Social Media Marketing Overview Only You will feel overwhelmed  Take breaks as you need them  LET’S GO1 

What is Cutting Edge?

In Plain English – You Tube Videos

Let’s Jump Right In…


Mona Lisa – Tagxedo Style

Tualatin Hills Parks and Recreation District Goes Tagxedo

Change Shapes and Colors

Must Explore Sites

Meetup Find, Create and Attract Groups

Meetup Search: Golf, 92010

Customer Review Sites Because what you DON’T know can hurt you!

Fact or Fiction? Reviewers are usually complaining about something.

Customer Review Sites  Who are “Reviewers”?    Reviewer Demographics Reviewers are your citizens/patrons/ taxpayers/visitors. Reviewers are human beings with (sometimes unpredictable) feelings and sensitivities. Reviewers are vocal and opinionated Reviews as a hobby.

FourSquare and Facebook Places Check in, Connect with Others

Yelp: Real Reviews You Must Review

Social Media Apps

7 Terrific Ways to Use Social Media for Instant Feedback Monitor brand mentions Host Focus Groups Online surveys and polls Collect product feedback Ask industry experts Develop personas Source blog content

News and Links- 140 Characters at a Time (Facebook Users: It’s like status update)

Tweet Deck

LinkedIn – Post your “profile” Connect PROFESSIONALLY

Group Functions  Discuss Problems  Find solutions  Soft sell  Build relationships  Share Ideas  Search for Jobs  Find Talent Just like in REAL life

FaceBook I want FaceBook to be what the telephone once was. Everyone will use it. Everyone will need it. – Mark Zuckerberg, Facebook Founder, Newsweek Magazine

Promote Events in REAL Time

Find, Connect and Support Your Target Audience

Thanks, Congratulate

Monitor Opinions, Discussions and Gather Input

Why comment   Announce related activities Goodwill ◦ Connect ◦ Congratulate    Express thanks Show compassion Offer help ◦ Share ideas ◦ Sell a solution ◦ Don’t SPAM

ShortStack – Take Social Media to the Next Level

ShortStack Resources and Templates

ShortStack Resources and Templates

ShortStack Tips, Tricks and Ideas

ShortStack Templates

Edmodo Who could you or your staff use Edmodo?

What do your “customers” have in common? There’s a “group” for that active minnesota moms

Parents Connect Blog (Web Log)

Birdwatching, anyone? birdwatching illinois

Online Analytic s Google

Facebook Insights

Social Mention

Marketing Communications Internal External Public Awareness Broadcast Tools

Marketing Planning Tools Marketmybiz

Basecamp Project Management

Email Marketing – Mail Chimp

Constant Contact – Integrated Marketing Covert Websites to Mobile in a Flash

Turn your website into a…

Mobile App in Seconds!

Customer Feedback Tools


What do you want and need to know from your customers?

Survey Tools and Terms Online Survey Options  Define Survey Questions   Online Interface   Distribution  Links  Randomization  Flexible survey look and feel.  Skip logic.  Piping.  Randomization.  Website integration.  Data analysis.    Survey Monkey Zoomerang SurveyGizmo PollDaddy Integrated Options ◦ Constant Contact - Options to integrate newsletters, emails, events, survey s ◦ FormSite - Website integration Moodle ( Allows tests and surveys Polls Everywhere  Opiniator  Textizen  FREE Survey Tools with inexpensive Upgrade Options Overview of the options

What do you Need to Know? Common Park and Recreation Surveys  Who ◦ Demographics       Age Gender Education Military Service Family Make-up Generational ◦ Is making buying decisions? When?  Where?  Why?  How?            General Event Feedback Conference Feedback Class/Program Feedback Education Feedback Employee Engagement Volunteer Organization Environmental Issues Customer Satisfaction Website Feedback Mobile or Cell Phone and App Use

Polls Everywhere

Survey Monkey


Virtual Meetings/Town Halls


Double Tree Example  Ask people in your social network to share their opinions on a critical issue through a survey or poll.  Check out how DoubleTree is improving its service offerings (and its fan base and social media engagement while they're at it) by asking its social community to complete a short survey.  The company starts by tweeting a link to the survey with its hashtag, #LittleThings. It's aPromoted Tweet, which shows DoubleTree cares enough to spend money on getting the public's feedback.  Also notice how many retweets it has already received as people share the survey with their friends.  The link takes you to DoubleTree's Facebook page, where you're asked to Like the page to complete the survey. And you know what? I'm just opinionated enough to do it.  Once the survey is complete, DoubleTree does two smart things. First, they say "thank you" -- in really, really big letters. Second, they show a live tweet stream of the #LittleThings hashtag and invite you to join the discussion back on Twitter.

Thank, appreciate and Listen

Storytelling Tools Graphics and Presentations Assistance


Createspac e (Amazon)

iBooks Author (Mac Only) How Could You Use

Slideshar e

Prezi – PowerPoint on Steroids!

Animoto – Upload pics and a movie is created

Logo Maker

Wordle – Graphic Design Wizard to Look Like a Pro

Wordle Words  Minnesota~Department~of~Natural~Resources  Hunt  Minnesota~Department~of~Natural~Resources  Trap  Minnesota~Department~of~Natural~Resources  Nature, wildlife~viewing & birding  Minnesota~Department~of~Natural~Resources  Snowmobile  Minnesota~Department~of~Natural~Resources  Swimming  Minnesota~Department~of~Natural~Resources  Explore  Bike Discover   Connect  Boat  Explore  Camp  Discover  Canoe  Connect  kayak  Camp  Cross-country~ski  Listen  Learn  Explore  Fish  Geocache  Discover  Geology  Connect  Hike  Explore  Hike  Discover  Dream  Connect  Stargaze  Camp  Horseback~ride  Listen  Learn

Or this…

How about this?

Tagxedo – Word Clouds to Knock Your Socks off!

Poster My Wall

Free Certificate Maker Certificate Street

Free Play Music for Non-profit Use

Now What? Review the sites that excite you most  Dedicate time in your calendar to explore these sights (away from your emails and phone)  Share your favorite sites with others  Attend FREE online webinars to learn more about emerging sites (Fill out the form or turn in a business card for an invitation)  Be patient with yourself! 

Communication Tools Engagement  Interaction  Response  Polling  Feedback  Collaboration  m

How works How Could You Use

Spea kPip e

Simple Meet Me List 3 Ways You might use Simple Meet Me?

Remind 101

Remind 101

QR Code Generators

QR Stuff

QR Voice

QR Code Resources QR Code Brainstorm List 5 Ways You Can Use QR Codes at your agency?

Staff Training Education

TED How Can You Use TED? •? •? •?

TED Explored

One of my favorite videos…

Course Hero

Course Hero – Intro to Marketing

How Could You Use Course Hero?

Course Hero Flashcards

Coursera – FREE College Level Courses

Coursera Categories and Universities

This looks interesting…



The PE Geek

Do you YouTube? Find YouTube Contests Step1  Log on to the YouTube home page (see the Resources section below). Step2  Click the 'Community' tab. Step3  Find the 'Contests' heading. Step4  Scroll through the list of contests. . Participate in YouTube Contests Step1  Click on an individual contest that looks appealing, or hit 'See More Contests' for the full available listings. Step2  Scroll down to the 'About This Contest' heading. Here, you'll find contest details such as duration, prizes and the detailed contest theme. Read the contest rules. Step3  Click on submitted videos to see what others have already done. If a contest is open for voting, you can vote on any of the posted videos. Step4  Upload your own videos to the contest. Click the 'Upload Videos' text link to get started

Montgomery County Parks YouTube Contest

You Tube Contests

Marshall Recreation Center Staff Orientation Jeopardy Quiz

Productivity Tools


Social Bookmarking ck

Those Librarians – One step ahead of “us”


Wikis enable Online Collaboration

So easy – even a kid can do it!


Online Meetings and Webinars

Collaboration Tools

#littlethings presentations

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