Awardcraft Sydney: Mobile World

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Information about Awardcraft Sydney: Mobile World

Published on August 25, 2007

Author: tbuesing

Source: slideshare.net

Description

The session on mobile advertising spans from technical basics and user settings to future uses and scenarios.

NetX: mobile world August 24th, 2007

Pervasive power of mobile a world wide phenomenon More mobile phones exist in the world than TV sets or internet access points. international anywhere customized

More mobile phones exist in the world than TV sets

or internet access points.

What is mobile? devices Mobile means different things: Phones, smart watches, game consoles, GPS locators and iPods to PDAs

Mobile means different things:

Phones, smart watches, game consoles, GPS locators and iPods to PDAs

What is mobile? applications Music/mp3s calendar ringtones online video calls video calls themes trailers news mobile TV email location-based services alternate reality games moblogging instant messaging voice calls games messaging (SMS/MMS)

Mobile user settings when do we use mobile technology? sharing emotions, filling idle time, getting orientation  it is a life tool in every highly-developed society

sharing emotions, filling idle time, getting orientation  it is a life tool in every highly-developed society

Mobile etiquette

Mobile intimacy

Designing for a small screen (fading) limitations

Designing for a small screen (fading) limitations Small device limitations Small screen size Processors are slow Limited memory Downloading to device is slow and expensive Common for users to turn off image viewing Most devices rely on horizontal scrolling

Small device limitations

Examples of mobile content/applications vivid product explanation

Example of distribution mobile applications embedded in web sites Download the app on the web site as well as through ambient distribution systems at airports, a mobile WAP site was complementary to the mobile channel

Example of distribution mobile applications embedded in web sites Linking with website experience and car pre-configuration

Examples of mobile content/applications extending the online experience Customization through wallpapers, ring tones and java applications

Customization through wallpapers, ring tones and java applications

Roll out of mobile mobile embedded in a larger campaign and CRM context Mobile WWW POS Offline Advisory Configuration Test-drive Ordering Delivery Service Customer care Awareness Consideration Service / customer care Delivery Ordering Direct Mailings Launch Special Advisory Lounge Cool Flame Wrapper „ MyBrand“ Car Configurator Mobile Site PDA Download Sales Aftersales Presales

Advisory

Configuration

Test-drive

Ordering

Delivery

Service

Customer care

Awareness

Consideration

Examples of mobile content/applications delivering services Shopping wishlist for Suria KLCC (KL)

Shopping wishlist for Suria KLCC (KL)

Mobile shopping list in detail online presence to promote the shopping centre website offers ‘shopping guide‘ service for convenience during peak shopping season users able to browse in the comfort of home or office and create a wish list (shopping list) through the website wish list can be sent to mobile.

online presence to promote the shopping centre

website offers ‘shopping guide‘ service for convenience during peak shopping season

users able to browse in the comfort of home or office and create a wish list (shopping list) through the website

wish list can be sent to mobile.

Mobile as a campaign element asking for contributions via SMS SMS sent to database, responses published online

Personalization of mobile getting personal with your handsets boom in social networking will bring more mainstream users into accessing online content on the mobile facebook (US)

boom in social networking will bring more mainstream users into accessing online content on the mobile

Personalization of mobile getting personal with your handsets Avatars and messaging buddies help investing feelings, establishing bonds and agenda/personality of users CyWorld (KOR) HabboHotel (FIN) Yahoo Messenger (USA) MySpace (USA)

Avatars and messaging buddies help investing feelings, establishing bonds and agenda/personality of users

Mobile games location based gaming Mobile scavengerhunts, spatial annotations and real-world emulations Pac Manhattan (USA) Grafedia (USA) Mogi (JP) Yellow Arrow (USA)

Mobile scavengerhunts, spatial annotations and real-world emulations

Mobile experiments toying with locality and immediacy Bio mapping (USA) GPS drawings : tracing a users movements

Mobile experiments toying with locality and immediacy Nike ID (USA) Megaphone (USA)

Mobile as a pervasive medium

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