Avoid These 6 Common Fee Quote Mistakes

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Information about Avoid These 6 Common Fee Quote Mistakes
Marketing

Published on March 19, 2014

Author: karenzupkoassociates

Source: slideshare.net

Description

Aesthetic practices have only one chance to make a last impression. Yes, you read that right! Research shows that how people feel at the end of an experience influences their decision to have that experience again.

The fee quote is the the last "marketing" piece you have and unarguably the most important. Make sure yours is flawless and does not contain these 6 Common Fee Quote Mistakes.

Want to avoid more common fee quote mistakes? Register for one of our Aesthetic Practice Secrets regional workshops and learn how to create patient experiences that result in scheduled surgeries, loyal patients, and increased revenue.

www.karenzupko.com/workshops/plasticsurgery/APS13.html

Presented by: Karen Zupko, President Glenn Morley, Consultant From KZA’s: “Aesthetic Practice Secrets” 2014 Regional Workshops Chicago * Nashville * Seattle * Tampa

Karen Zupko President, KarenZupko & Associates 22 • Internationally-sought after adviser to plastic surgeons for more than 28 years • Regularly featured speaker at ASAPS, ASPS, APSA, PSAA • Karen and the KZA team have consulted with more than 450 plastic surgery offices nationwide on management & marketing issues

The Fee Quote is the Last “Marketing” Piece You Give to Patients … and Unarguably the Most Impactful 3

What … it looks like counts How … it reads & sounds to patients really matters When … you present the quote, it must look terrific 4

5 Avoid These 6* Common Mistakes We See Practices Make *Learn all 21 Common Mistakes! – Register for a 2014 “Aesthetic Practice Secrets” Regional Workshop! Click HERE for Details

"forhead" "surgerical" "blephoraplasty" "depost" 6 #1: Spell As Though You Didn’t Know Spell Check Existed:

#2: Fail to Proof Read 7 Dr. Smart will be honored for three months from today’s date. All fees are due on you pre-op day.

#3: SHOUT!!!!!!!!!!!!! ESPECIALLY ABOUT MONEY!!!!!!!!!!! “SIGN HERE TO INDICATE THAT YOU UNDERSTAND SURGICAL DEPOSITS AND DR. AMAZING'S FEES ARE NON-REFUNDABLE.” “PAY TWO WEEKS BEFORE SURGERY--or else we will cancel!” 8

9 #4: Be the “Master of the Obvious,” & Assume Patients Are Dim “The fees indicated are for the procedures listed below.” “Please be advised that all medical and surgical charges incurred by you are your financial responsibility.” “Additional fees will apply if future surgery is desired.”

#5: Act Like a C+ Law Student “I understand my financial obligations set forth herein.” “Per the Financial Responsibility Statement, I hereby agree …” 10

#6: Look Cheap 11 Patients who receive a partial refund for surgery payments or any payment made by credit card, prior to a refund, a 2.75% processing fee will be deducted.

Learn the Best-Kept Secrets of Aesthetic Practices! 12 “Aesthetic Practice Secrets” is a one-day workshop that will take your practice from good to great! Let us show you how to: • Deal with discounts & fee objections • Create sophisticated pricing strategies & follow-up protocols • Improve fee quotes, patient letters, & emails • Generate reports & metrics that matter • Effectively increase the use of Care Credit financing ONLY $695 – Which includes $500 worth of consultant feedback on your Fee Quote and Patient Welcome Letter! Learn More & Register!

www.karenzupko.com Sign-up for Our Free KZA Alerts 13 Connect with KZA

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