Avicii

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Information about Avicii
Social Media

Published on February 23, 2014

Author: jt10rk

Source: slideshare.net

Description

Avicii's upbringing and his use of Social Media to connect with his fans worldwide.

Avicii

About Avicii     Birth name: Tim Bergling Also known as: Tim Berg, Timberman, Tom Hangs Born 8 September 1989 (age 24) In Stockholm, Sweden Genres: Progressive hous, EDM, electro house, folktronica  Occupations Electronic musician, DJ, record producer, model  Instruments Synthesiser, turntables, personal computer, Macbook Pro, keyboard, FL Studio, Logic Pro  Years active: 2006–present  Labels Island, LE7ELS, Vicious, Big Beat, Ultra, Capitol, Joia, UMG, Terminal Recordings

Acknowledgements  Avicii, is a Swedish DJ, remixer, and record producer.  Avicii ranked at number 6 on DJ Magazine's annual Top 100 DJs poll in 2011  In 2012 he placed at number 3 and again in 2013. He has been nominated twice for a Grammy Award for his work on "Sunshine" with David Guetta in 2012 and in 2013 for his song "Levels".

Influences  Avicii's influences include…  Tiësto, Daft Punk, Laidback Luke, Eric Prydz, and former Swedish House Mafia trio Sebastian Ingrosso, Steve Angello, and Axwell

Determination  "I would say that I am a songwriter first and foremost," the 24-year-old Swede explains after the show last month, before changing his mind. "I am more like a composer, in the sense that I don't sing myself. I don't play guitar or piano ... but I write the melodies. I know exactly how I want the guitar to sound. I know what notes. I know what kind of timbre I want, I know how I want the pronunciation.”

Social Media  Avicii uses social media to connect with his fans and expresses his feelings about shows and performances for example the over pricing of his shows.

Twitter  He is not afraid to challenge his critics and express his true feelings over twitter.

Challenging Critics VIA Twitter

HYPE Social Media Creates Multimedia Facebook Application For Avicii  HYPE Social Media, an emerging digital creative agency, was chosen by Avicii and his team, At Night, to create a unique multimedia experience by harmonizing all of his third party applications into his largest community platform – Facebook. HYPE created a Facebook application designed and developed to give fans a mirrored sensation of Avicii’s music and live performances. “Avicii is all about music and HYPE delivered an efficient solution that allowed fans easy access to Avicii's fan related information from existing outlets onto one platform,” stated Carl Vernersson of the At Night family.

HYPE Social Media Cont..  From the time the application launched, Avicii has been able to offer a more interactive experience for his existing 900,000 fans and for the 600,000 that have joined his community since.  Within the first month the application totaled 331,568 monthly active users’, which has helped disseminate Avicii’s multimedia through the Facebook platform.  "We are thrilled with the ability to provide our fans with tour dates, videos, music, photos, and other relevant content without having to make additional updates on our end. Avicii wanted to offer his fans a more vibrant experience on Facebook and HYPE was able to craft the perfect solution," said Vernersson.

The Following  Twitter: 2,343 tweets, following 145, and has 1.25 million followers  Facebook: 11,448,093 likes and 518,607 talking about him  Instagram: 135 posts, 566,568 followers, following 34

Global Audience  When Tim Bergling was a teen playing with audio software in his bedroom in Stockholm, he probably didn't think of his craft as a marketing channel for fashion and electronics.  But the 24-year old DJ's accessible music and global popularity have made Avicii, as he's now known, and other electronic dance music (EDM) acts a natural fit for brands looking to establish themselves with young audiences around the planet.

Fan Appreciation  Avicii loves his fans, he thanks them and praises them every time he gets a chance too  He takes to twitter and Facebook to show his love for his fans

Follow Avicii  Facebook: https://www.facebook.com/avicii  Twitter: https://twitter.com/Avicii @Avicii  Instagram: http://instagram.com/avicii/

Listen to Avicii  Levels http://www.youtube.com/watch?v=_ovdm2yX4MA Hey Brother http://www.youtube.com/watch?v=6Cp6mKbRTQY Wake Me up http://www.youtube.com/watch?v=5y_KJAg8bHI Follow him on youtube: AvicciOfficialVEVO

Fun Facts  Avicii works together with for Ralph Lauren designing clothing lines  On Sept. 26, 2012, Avicii made history by being the first DJ to headline world famous Radio City Music Hall in New York City.  He began mixing and producing tracks when he was 18.

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