Aviationindustry strategicmanagement-jetairways-140204084457-phpapp02

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Information about Aviationindustry strategicmanagement-jetairways-140204084457-phpapp02
Business & Mgmt

Published on February 4, 2014

Author: ManpreetsinghChhabra

Source: slideshare.net


Strategies under uncertainty
a case study base on an article published by Harvard business review by the same name

presentation for jet airways under condition of uncertainty

Aviation Industry Jet Airways Strategies under Uncertainty By :Abhineet Singh Bist Manpreet Chhabra Reshma Raghavan Chitwant Thalyani Aditi Sankhyan Mustahid Ali Varun Balakrishnan Sarang Banubakde Sneha Kumari Kedar Risbud Chayya Singh

Introduction • 2.5 billion passengers • Over 87 airlines all over the world • Flying to and from India. • 9th largest industry in the world.

Jet Airways • 2nd of India’s two major airlines. • Operates over 1000 flights daily to 76 destinations worldwide

Range of Options • Fuel prices expected to increase further. • Bankruptcy • Weak Currency • Hike in Airport Charges • Service Tax

• Air India expected to incur further losses. • Easing restrictions on new entrants to fly international • Political Instability and terrorism • Strict Imposition of Environmental regulations. • Emerging new competitors

Probabilities • Fuel prices increase – 70% • Bankruptcy (in next 2 years) – 51% • Weak Currency – 21% • Hike in Airport Charges – 60% • Service Tax – 20%

• Air India expected to incur further losses – 40% • Easing restrictions on new entrants to fly international – 80% • Political Instability and terrorism – 15% • Strict Imposition of Environmental regulations – 30-35% • Emerging new competitors - 70%

Jet Airways

Options Available • Focus on low cost airlines – JetLite and Jet Konnect • Target niche segment • Cost reduction • Shift to Bombardier • Acquire A380 • Charter aircrafts


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