Average Organic Reach of Facebook Brand Pages by Augustine Fou

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Information about Average Organic Reach of Facebook Brand Pages by Augustine Fou
Marketing

Published on March 18, 2014

Author: augustinefou

Source: slideshare.net

Description

Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.

Research by the ad agency Ogilvy shows that brand pages reach just 6% of their fans. Pages with more than 500,000 fans reach only 2% of them. Source: Social@Ogilvy via Business Insider March 2014 Organic Reach of Brand Pages Has been declining consistently; Facebook has a motive to force advertisers to pay for reach Augustine Fou- 1 -

Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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