Ava Lawler & Alistar Nicholas - Exploring the digital marketing and social media landscape

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Information about Ava Lawler & Alistar Nicholas - Exploring the digital marketing and...

Published on February 13, 2014

Author: thechinagap

Source: slideshare.net


Ava Lawler - Managing Director of Weber Shandwick
Alistar Nicholas - Senior Advisor of Weber Shandwick

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

Ava Lawler Managing Director Alistar Nicholas Senior Advisor

Exploring the digital marketing and social media landscape

How big is the opportunity in china? It’s “MEGA” huge! Over the next 8 years: China will expand from 3 to 13 megacities with populations of 1020 M people each The majority of residents will be of middle income status • By 2016, China’s Personal Purchasing Power > USA • By 2020, China > USA’s economy

China already garners big share of global ad spends China’s ad spend is ranked #3 in the world. Asia expected to surpass other regions in the next few years

Pulse of Business in China is Staggering Broad Group’s Record construction of a 30 Story building in 15 days

Mobile: • Largest Smartphone market globally (388M) • 75% of internet users in China access the internet via mobile devices daily Internet • Most Internet users (538MM) • More than population of EU or almost 2X USA • 10,000 new users to internet /day Source: China Internet Watch, CNNC

Despite the China Firewall, lots of equivalent and innovative platforms

Among platforms, Weibo is #1 2 competing providers (Sina Weibo and Tencent Weibo) 400+M Registered Users 100M posts / day 30M video views per day Most tier 1 cities and 70% hold college degrees Essentially the Facebook + Twitter of China

China loves to create content on Weibo Netizens don’t just consume, they also contribute (2 X USA average) and among highest in the world

Four things to remember 1. Need to use LOCAL PLATFORMS and be CULTURALLY RELEVANT; 2. ENGAGE with content creators; 3. Be STRATEGIC; 4. Don’t be afraid to ASK FOR HELP.

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