Autonomous Lawn Mower New Venture

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Information about Autonomous Lawn Mower New Venture

Published on December 8, 2007

Author: ybother

Source: slideshare.net

Description

Autonomous Lawn Mower - New Venture. A lawn mower that cuts grass without a human pushing it.

OPPORTUNITY ANALYSIS PROJECT By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou

THE MARKET Target market: Professional landscape, lawn care and tree care services industry “ We are always interested in technology that would make our operations cheaper and more efficient .” - Stonebrae Country Club Green Superintendent Secondary Sources

Target market: Professional landscape, lawn care and tree care services industry

“ We are always interested in technology that would make our operations cheaper and more efficient .”

- Stonebrae Country Club Green Superintendent

Secondary Sources

THE TECHNOLOGY A Method for Localizing Vehicles in Outdoor Environments

A Method for Localizing Vehicles in Outdoor Environments

OUR PRODUCT: THE AUTOLAWNER

COMPETITIVE LANDSCAPE Residential Robomower Commercial Non-Automated Indirect Artificial Grass Low coverage area (Max 400 m 2 ) Complicated setup 6 Established players with 10% to 22% of market Low differentiation and high price competition. Very expensive ($12-$15 per square foot) Other forms of maintenance required

Low coverage area (Max 400 m 2 )

Complicated setup

6 Established players with 10% to 22% of market

Low differentiation and high price competition.

Very expensive ($12-$15 per square foot)

Other forms of maintenance required

COMPETITIVE ANALYSIS Competition Us Strength Economies of scale Large distribution network Existing customer base Proven superior technology Weakness Autonomous technology is not core competence Risk-averse No brand name

Competition

Us

Strength

Economies of scale

Large distribution network

Existing customer base

Proven superior technology

Weakness

Autonomous technology is not core competence

Risk-averse

No brand name

OUR MARKETING Competitor’s Product Auto Lawner Features Commercial users seek to maximize productivity by minimizing operator fatigue and discomfort Our product alleviates concern about operators, since product operates autonomously Cost Operator Costs Operating budget cut by 1/3 Initial investment recouped in 13 months

Commercial users seek to maximize productivity by minimizing operator fatigue and discomfort

Our product alleviates concern about operators, since product operates autonomously

Operator Costs

Operating budget cut by 1/3

Initial investment recouped in 13 months

TOTAL CUSTOMER COSTS Break even after only 13 months!

PRICE BREAKDOWN Total: $21,475

SALES STRATEGY Short-term Target customers directly Longer-term Partner with competing manufacturers Exit Strategy Acquired by lawnmower manufacturer

Short-term

Target customers directly

Longer-term

Partner with competing manufacturers

Exit Strategy

Acquired by lawnmower manufacturer

POTENTIAL RISKS

CONCLUSION An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs. We will mow down the competition. ™

An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs.

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