Automated marketing solutions for pharmaceutical companies

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Information about Automated marketing solutions for pharmaceutical companies
Health & Medicine

Published on February 28, 2014

Author: Edward31003

Source: slideshare.net

Description

Our customer, a pharmaceutical company with 25 years in the business, researches and develops therapeutic products to treat cardiovascular disease and central nervous system disorders. The company’s key customer segments are medical professionals and patients.

EARTHCOLOR Automated Marketing Solutions for Pharmaceutical Companies The Customer Our customer, a pharmaceutical company with 25 years in the business, researches and develops therapeutic products to treat cardiovascular disease and central nervous system disorders. The company’s key customer segments are medical professionals and patients. The Challenge Save time & money With an innovative drug ready for launch, a new customer segment to engage, and a sales force in need of easy access to the latest marketing materials, our client required an effective, user-friendly platform to serve the needs of its sales force, managed care group, and marketing department. As company resources were largely devoted to bringing its new drug to market, our customer needed an automated manufacturing service that would save users time and money, help ensure consistent brand standards across all marketing pieces, and maintain compliance with the pharmaceutical industry’s strict guidelines. Ensure consistent brand standards Maintain compliance w/strict guidelines The Process EarthColor’s team of experts collaborated closely with our customer’s marketing department to identify the key business requirements for an automated ordering system. With brand consistency and stringent industry regulations in mind, we developed a customized, web-based platform using am4m’s Web2Print submission model to host a set of collateral templates provided by our customer – all in less than six months. WEB2PRINT PRINT PERFECTED in less than SIX MONTHS.

The Solution The custom-built platform allows our client’s managed care team to customize and distribute pull-through materials through roster-based shipping that is directly integrated through a data feed to their database. Meanwhile, our customer’s sales representatives can easily order pre-printed and print on demand materials for distribution to physicians. Once an order is placed, the rep’s default shipping method is saved to allow for bulk order processing. In addition, orders are aggregated over a period of time to help our customer save on freight charges. Finally, our customer’s marketing department can now connect to their CRM through the platform, along with other data exchanges that access internal and external data. Among the systems with which am4m integrates are WebMD® (where banner ads for physicians and patients are run) and PSKW® (for opt-in coupon and co-pay cards). To best utilize this integrated data, the team at EarthColor also assists our customer with outbound and alert marketing and business reply cards. shipped! auto-save! REDUCE FREIGHT CHARGES The Result am4m’s automated platform streamlined and simplified all aspects of our customer’s existing marketing process. For the company’s corporate team, the use of pre-approved collateral templates ensures they can maintain control of the brand and comply with industry guidelines while providing their sales force with the tools they need to better market the company. For our customer’s sales representatives, the user-friendly platform offers a simple way to personalize and order materials straight from the website for distribution to doctors and consumers in less than 24 hours. In addition to dramatically reducing time-to-market for these collateral components, am4m’s “print and ship” model has also helped our customer cut shipping costs while reducing wasted materials. In fact, with an approval-based process in place for rush shipments, the company has already saved more than $500,000 annually. Bottom line With am4m’s unique ordering platform, our customer saved time and cut costs while increasing the consistency and compliance of its collateral. For this biopharmaceutical company, am4m provided the tools to operate more efficiently so that it could develop the medicine to help others do the same. For more information on the ways am4m can help you improve your own business, please visit am4m.com.

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