Authentic BTL Monitoring - It's Possible. Get away those "photoshoped" photos of activity proof

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Information about Authentic BTL Monitoring - It's Possible. Get away those "photoshoped"...

Published on April 15, 2014

Author: AvnishKumar4



Gone are the days when you have to rely on the ppt or pdf containing photos from your vendors having proofs of activity at various places. And we all knew that many of these photos are "photoshopped".
Get complete control of the campaigns via real-time solution which is simple, affordable and makes your monitoring "fool-proof".

©Roots Infovision Pvt Ltd Practical & Efficient Business Process Automation

© Roots Infovision Pvt Ltd Core Team Avnish A computer science grad having 12+ years of diversified experience in business analytics and process re-engineering domains. Having worked with companies like Barclays, JWT, EXL, COLT, GlobalLogic, choose to follow path of entrepreneurship to fix things at fundamental level to bring tangible benefits for organizations. He was working as AVP with Barclays in his last assignment before starting Roots Infovision. Kanika An ISB Mohali student and having computer application background carries more than 7 years of experience in SAP ABAP product development and implementation with her. She is an avid reader and traveller. She has worked with global giants like TCS, Capgemini in her domain expertise. Vikrant A typical security engineer, always in a thinking mode. Vikant is B. Tech. in computer science and carries 7+ years of experience in network, data and application security domain. He has got experience to test mobile and other apps for world’s renowned Banks where data security is highest priority. He has worked with companies like Techmahindra, iPolicy Networks.

NOW… © Roots Infovision Pvt Ltd

© Roots Infovision Pvt Ltd

© Roots Infovision Pvt Ltd Are these 2 different Audience? Many times your vendor does the same to make you happy about audience coverage in campaign by clicking same photograph from different angles. Similar gaps can also happen in case of Wall Paintings and Retail Merchandising activities NO. But they can if they are shown after 10 slide to each other

Route Plan Vendor is supposed to cover X locations in a day. Does he? © Roots Infovision Pvt Ltd Vendor may cover only those locations where he knows you may do a back-check.

Time Invested © Roots Infovision Pvt Ltd Your activity should START and FINISH at a certain time. Is It happening for you? (Date and time of a digital camera can be manipulated easily)

Reports Are you getting daily/periodic “ACTUAL” data Or reports with your “DESIRED” performance figures? © Roots Infovision Pvt Ltd At times you are spending time in follow-up with vendor to get the reports, while they should come automatically.

So, there is an opportunity to plug © Roots Infovision Pvt Ltd Operational leakages Even the 10% leakages/inefficiency can result to 1 Cr. Loss in a 10 Cr. annual spend. And this is just direct loss. We haven’t calculated the indirect loss of brand visibility and prospect conversion due to that

And YOU already © Roots Infovision Pvt Ltd So, what’s SOLUTION?

Solution is Activation Monitor + MobiTrackr™ Which gives you………..

12 © Roots Infovision Pvt Ltd

SECURED ACCESS We use 128 bit encryption while data transfer over net (which Banks uses) so that your data is safe © Roots Infovision Pvt Ltd

copyright Roots Infovision Pvt Ltd So, people will be able to DO what they are authorized for BASED ON ORGANIZATION HIERARCHY


ONE CLICK ANALYTICS © Roots Infovision Pvt Ltd

Get GENUINE activity start/end time, images and GPS/GPRS LOCATION © Roots Infovision Pvt Ltd

View location coverage or route followed © Roots Infovision Pvt Ltd

InstaLeads Get leads emailed to respective people immediately resulting in better conversion Rate xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxcccccccccxxxxx xxxxxxxxxxxxxxxxxxxxxcccccccccxxxxx © Roots Infovision Pvt Ltd

Validate Van Travel Distance travelled by your media vehicle is tracked by GPS/GPRS locations and hence can’t be inflated by vendor © Roots Infovision Pvt Ltd

On-ground implemention? © Roots Infovision Pvt Ltd We know how tech-savvy vendor staffs are and hence we made this as simple as 1-2-3 This Android app can be installed on any Android smart phone

Love complex Analysis? You can always download your data in excel format for custom/ad-hoc analysis © Roots Infovision Pvt Ltd

In a nutshell, you will be able to achieve • Direct cost savings • Travelling for back-checks involves huge cost(local travel, boarding, lodging) • Even deploying a supervisor costs a huge amount • Efficient project management • Automated alert mechanism will eliminate follow-up with vendor for reports, activity start, activity performance • No need for dependency on MIS resource for management reporting • 100% coverage without additional expenses • Even the ground team from vendor will eliminate efforts for creating ppt/pdf sent to client as activity proof • Centralized data repository • In case of attrition in company, data is not in transition • Elimination of different reporting formats from different geographical regions • Data Security • Restricted access will eliminate unwanted data travel in excel over internet outside organization • Access anywhere • Internet based platform which can be accessed over mobile devices. A boon for management people who are always on move • Authentic data • GPS/GPRS location makes sure that route plan is followed • Audience coverage figures can easily be related to actual photographs • Same photo can’t be sent multiple time as app delete the photo after it is uploaded •Activity start and end time are not taken from phone/digital device and hence can’t be tampered with • Softer Benefits • Happier employees as they would be doing more value added work which will help in their career progression • Increased employee satisfaction due to improved work-life balance • Technology usage makes organization a today’s enterprise © Roots Infovision Pvt Ltd

Roots Infovision: Product Suite © Roots Infovision Pvt Ltd Activation Monitor Used for ground brand activation monitoring activities. Having numerous analytics related to campaign performance and work completion status MobiTrackr™ An Android based application which can be clubbed in any monitoring where real time and authentic information is required Work Force Manager Complete solution for managing your workforce. It manages sales, incentive, attendance, display share, user management, primary vs. secondary sales, integrated SMS alerts, Auto generated daily sales summary to senior management etc. WatchOOH Software solution to monitor your OOH media status. Have features like monitoring calendar, assigning sites to multiple vendors along with consolidated status analytics ROOTS RootsPOV Android based mobile/Tablet app to collect Customer feedback/survey responses along with images/video and GPS location All products comes along with work flow management for controlled data flow and analytics which can be customized to suit your business requirements.


They also felt same ©Roots Infovision Pvt Ltd

27 Thank You Operational efficiency. Delivered. C-406, Gamma-I, Greater Noida, India – 201308 | email: Phone: +91 9811911791 | © Roots Infovision Private Limited

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