Australian Digital industry - skillquest

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Published on February 16, 2014

Author: ChristopheHovette

Source: slideshare.net

Description

A snapshot of the Australian Digital Industry and its needs in the upcoming future.

A  Major  Shi+  in  the  Australian  Digital   Industry 1 98%   of   the   Australian   98% popula<on   have   access   to  Internet 99% of male population 53% 28% 97% of female population Devices Used 54% 69% 2 32% > 5 times/Day 3 52 % everyday Frequency Usage 4 40 % SPEND between 1-2 hours/day on INTERNET Smartphone Usage 5 78% 49% 45% 82% 99% 70% 89% ig D ? ? Was Excellent Digital al it 79% 6 ? Just OK 2012 Perceived Knowledge of Digital Marketing 7 “Digital is becoming inherently more complex… it’s the step beyond using digital as a channel to integrating it into the business.” (Jack Hird) Digital Investment Strategy 68% 8 of marketers plan to increased their D i g i t a l Marketing Budget in 2013 9 But 1 of the barrier to the uptake of Digital in 2012 was the lack of Staff - Strategy - Creative - Analyst Credits Created and Designed by Christophe Hovette @ Sources of Informations: Google, EConsultancy.com, Marketing Mag, The Australian.com.au, DigitalMarketingLab.com.au, Fusion.com.au report, 2013 State of Digital Marketing in Australia, Google’s Mobile Planet: Australia Study that examined the mobile consumer.

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