Austin Chamber Body of Work

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Information about Austin Chamber Body of Work

Published on June 9, 2016

Author: judihays

Source: slideshare.net

1. BUSINESS MARKETING: 
 A PORTFOLIO (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 
 Austin
 Chamber Economic Development 
 Marketing & 
 Public Relations

2. Drive all communication aspects to make a positive impact on Austin’s regional economy by supporting growth and prosperity of its members through: • interactive digital marketing & public relations • email campaigns • social media programs • editorial content development JUDI RADICE HAYS
 VICE PRESIDENT MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


3. PUBLIC RELATIONS: PROMOTING BRAND AUSTIN (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


4. ■ Publish a quarterly magazine designed to help foster comradeship as well as potential partnerships throughout the organization and in the regional business community as a whole. PUBLICATIONS:
 AUSTIN CHAMBER MAGAZINE (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


5. ■ Produce full-color resource guides to inform consumers (B2C) and businesses (B2B) relocating/moving about the vibrant Austin region ■ 48,000 distributed annually ■ Partnerships contributed $372k in incremental 
 non-dues revenue 
 PUBLICATIONS:
 INDUSTRY GUIDES (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


6. ■ Produce publications to promote economic development, increase site selection and recruitment to grow the prosperous regional economy 
 of Central Texas
 PUBLICATIONS:
 ANNUAL REPORTS (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


7. OPPORTUNITY AUSTIN: ECONOMIC DEVELOPMENT (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


8. An interconnected social media platform furthers the Chamber brand and interacts with current and potential members using a variety of platforms 
 ■ 
 SOCIAL MEDIA ENGAGEMENT
 (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


9. LinkedIn is used to engage in discussions with members, all interrelated to create a sense of unity and community for the organization and its members. ■ Group members grew
 by 148% in 2013
 ■ Company page followers 
 up 210% in 2013 
 SOCIAL MEDIA:
 LINKEDIN (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


10. Facebook is used as source of news and information relevant to Austin region and the Chamber.
 ■ More than 3,124 fans 
 engaged with Austin
 Chamber, an increase 
 of 62% over prior year.■ 
 SOCIAL MEDIA:
 FACEBOOK (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


11. Twitter is used to promote events, share Chamber blog posts, and disperse community news.
 ■ 18,400 people follow 
 @AustinChamber, a 
 40% increase year 
 over year SOCIAL MEDIA:
 TWITTER (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


12. An online portal of information for Chamber initiatives, events, and opportunities relevant to the Austin region. • Website 27,000 unique 
 monthly visitors - 
 123% increase year 
 over year. • Led team development of 
 Chamber Mobile App.
 WEBSITE & MOBILE APP (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


13. • Implementation and adherence of new brand identity standards across all communications
 
 BRAND IDENTITY (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


14. Managed Email Marketing Campaigns
 ■ Open Rate 28% ■ Click Through Rate 14% ■ Bounce Rate 3% ■ Ave Monthly Volume 8k ■ Opt in list growth 14%
 EMAIL MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


15. MEMBERSHIP MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 
 2800 Member Companies 84% Retention Rate

16. MEMBERSHIP MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


17. EVENT MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 
 Programs and events are a tangible part of Chamber membership 8,758 Chamber members & future members attended 143 meetings and events produced by Chamber staff

18. EVENT MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


19. ■ judihays@gmail.com ■ (929) 352-5277 ■ linkedin.com/in/judihays ■ Twitter & Instagram: @askjudihays JUDI RADICE HAYS
 VICE PRESIDENT MARKETING (c) 2015 Judi Radice Hays | (929) 352-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 


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