Published on March 10, 2014
ADD MORE FUN TO THE CINEMA EXPERIENCE Augmented Reality games for the cinema: MaxiPara & Cinemaximum Use Case
PROMOTION IDEA İşbank (Turkey) has started an entertaining promo campaign for their prepaid cards series MaxiPara Card. A special edition MaxiPara Sinema Kart is promoted in Cinemaximum theatres, the leading Turkish cinema brand. To create an extraordinary experience for their customers and increase MaxiPara cards adoption, İşbank partnered with Empati Reklam marketing agency to develop an immersive game.
GAME PLOT Working with Empati Reklam we developed an immersive game MaxiKoltuk, a fun western-style AR shooter to be played before the movie starts. The plot is simple yet catching: shoot the bad characters to save Panda, Child and Granny. Users are challenged to earn as many points as possible in order to get a free medium-size popcorn.
MAXIPARA SINEMA KART VIDEO
MAXIPARA BOOTH AT THE CINEMAXIMUM HALL
BENEFITS FOR THE BRAND MaxiPara Sinema Kart is used as a marker to start a game, thus increases brand recognition To start the game users sign in with their Facebook account, so the company get access to the users demographic information. The built-in game analytics provides detailed data about the campaign performance and user activity by time and locations .
CAMPAIGN RESULTS MaxiKoltuk Game has been introduced in Cinemaximum chain including 62 cinema theatres in 24 cities 20’000 users downloaded MaxiKoltuk app in the first month 3’500 users play the game daily Over 2’000 medium-size popcorns are being raffled off every weekend
WHAT IS NEXT? The campaign is going on across Turkey. Every 3 months we will deliver the new game to keep users’ interest.
WHY ENTERTAINING PAYS OFF The immersive games are highly effective to promote services and products. The customer can play games, interact with virtual 3D animations in the cinema hall and so get attached to your brand. Engaging and entertaining customers during their visit make them spend more time at the place, whether they come alone or with friends. Bonuses make customers inclined to spend more money and increase the check average. Creating WOW factor attracts more visitors to the cinema.
CONTACTS Download MaxiKoltuk: | View more Augmented Reality projects: www.YouTube.com/AugmentedPixels Email: firstname.lastname@example.org
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