Published on May 30, 2014
AR for retail: known limitations and successful use cases with $$$
Founded in 2010 Augmented Reality solutions for retail (furniture, home appliance), event marketing and real estate.
Last year “No” 7-8 times and offered other solutions WITHOUT Augmented Reality
I can prove this :=)
Limitations 5 most common limitations (from our experience)
Kids 2-4 years old as a target audience Reason: iPad/Android tablets are too heavy for kids (unable to hold a device for a long time)!!! Limitation
Limitation Seniors as a target audience Reason: problems with vision do not allow them to see small objects in AR.
Limitation Customers SHOULD print markers by themselves Reason: 80% of customers forget about apps that require printed markers.
Limitation Difficult lighting conditions, glare Reason: problems with lighting conditions (shadows, sun light) / a marker was printed on glossy paper
Limitation Products are too complex (i.e. a chair vs a car) Reason: very difficult to implement natural user interface for complex products in AR.
How Augmented Reality could increase ROI in retail?
High ROI = additional value for a customer (solve some issues)
High ROI = “Click to action” NOT “JUST WOW and nothing”
Furniture sales tools Solve real problems: 1. Lack of customers imagination
Furniture sales tools Solve real problems: 2. Decrease expenses on returns for furniture companies
Furniture sales tools Easy to use
Furniture sales tools Click to action
AR Retail games Simple games that are easy to play
AR Retail games Motivation to play – discounts, rewards, real prizes – not just “WOW”
AR Retail games No need to print any markers
Summary To achieve high ROI in retail AR solutions should: solve some real issues (or reward customers :=)) have very simple user interface have “click to action” feature to generate leads
Questions? http://augmentedpixels.com email@example.com +380503915262 CEO/Founder: Vitaliy Goncharuk
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