Augmented Reality for retail: known limitations and successful use cases with $$$

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Information about Augmented Reality for retail: known limitations and successful use cases...
Retail

Published on May 30, 2014

Author: augmentedpixels

Source: slideshare.net

Description

Presentation at AWE 2014
Augmented Reality for retail: known limitations and successful use cases with $$$

AR for retail: known limitations and successful use cases with $$$

Founded in 2010 Augmented Reality solutions for retail (furniture, home appliance), event marketing and real estate.

Last year “No” 7-8 times and offered other solutions WITHOUT Augmented Reality

I can prove this :=)

Limitations 5 most common limitations (from our experience)

Kids 2-4 years old as a target audience Reason: iPad/Android tablets are too heavy for kids (unable to hold a device for a long time)!!! Limitation

Limitation Seniors as a target audience Reason: problems with vision do not allow them to see small objects in AR.

Limitation Customers SHOULD print markers by themselves Reason: 80% of customers forget about apps that require printed markers.

Limitation Difficult lighting conditions, glare Reason: problems with lighting conditions (shadows, sun light) / a marker was printed on glossy paper

Limitation Products are too complex (i.e. a chair vs a car) Reason: very difficult to implement natural user interface for complex products in AR.

How Augmented Reality could increase ROI in retail?

High ROI = additional value for a customer (solve some issues)

High ROI = “Click to action” NOT “JUST WOW and nothing”

Successful cases

Furniture sales tools Solve real problems: 1. Lack of customers imagination

Furniture sales tools Solve real problems: 2. Decrease expenses on returns for furniture companies

Furniture sales tools Easy to use

Furniture sales tools Click to action

AR Retail games Simple games that are easy to play

AR Retail games Motivation to play – discounts, rewards, real prizes – not just “WOW”

AR Retail games No need to print any markers

Summary To achieve high ROI in retail AR solutions should:  solve some real issues (or reward customers :=))  have very simple user interface  have “click to action” feature to generate leads

Questions? http://augmentedpixels.com ceo@augmentedpixels.com +380503915262 CEO/Founder: Vitaliy Goncharuk

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