Published on January 30, 2014
Augmented Reality (AR) in Urban Heritage Tourism Timothy Jung, Ph.D. Dai-In Han Manchester Metropolitan University Manchester, UK ENTER 2014 Research Track Slide Number 1
Agenda • • • • • • Research Aim Augmented Reality (AR) Impacts and Benefits of AR AR Applications in Urban Heritage Tourism The Human Factor of AR Conclusion and Future Research ENTER 2014 Research Track Slide Number 2
Research Aim • Concept for AR implementation in Urban Heritage Tourism • Overview of AR impacts and benefits, direction and development ENTER 2014 Research Track Slide Number 3
What is Augmented Reality? ENTER 2014 Research Track Slide Number 4
Expected Impacts of AR • Tangible benefits (economic) • $600 billion by 2016 (Business Wire, 2013) • 864 million mobile phones will be AR by 2014 (Financial Times, 2012) • 100 million vehicles will be equipped with AR by 2014 (Mind Commerce, 2013) • 1 billion AR users by 2020 (Ahonen, 2013) • 2.6 billion AR app download by 2017 (Juniper Research, 2012) ENTER 2014 Research Track Slide Number 5
Expected Impacts of AR • Intangible benefits – – – – – – – – Social capital AR as infrastructure Business community Enhance tourist experience through interaction, interpretation Use of virtual space to provide information depth Increased perceived value Rich user experience Customer Engagement ENTER 2014 Research Track Slide Number 6
Tourism - Visitor Economy Augmented Reality Augmented Reality Benefits Benefits ENTER 2014 Research Track Slide Number 7
Business Sector Augmented Reality Augmented Reality Benefits Benefits ENTER 2014 Research Track Slide Number 8
Socio-cultural Benefits Augmented Reality Augmented Reality Benefits Benefits ENTER 2014 Research Track Slide Number 9
AR in Urban Heritage Tourism • Modern technology to support development and competitiveness of destinations • Access information on immediate surrounding • High focus on navigation to POIs/GPS-based AR • Timewarp, Tripventure (AR Gaming) ENTER 2014 Research Track Slide Number 10
The Human Factor of AR • End-user adoption • Personalized Information access • Layered Information to prevent information overload • Human focus required when developing and implementing AR ENTER 2014 Research Track Slide Number 11
Conclusion and Future Research • AR Hype/Gimmick purposeful implementation • Technological challenges still to overcome • Wearable computing Google Glass • AR as mainstream technology • AR to enhance the tourism experience ENTER 2014 Research Track Slide Number 12
Thank you for your attention Contact: Timothy Jung, Ph.D. firstname.lastname@example.org Dai-In Han email@example.com ENTER 2014 Research Track Slide Number 13
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